POSLOVNI I MARKETINŠKI PLAN OBRTA ZA PROIZVODNJU KOLAČA, SLASTICA I PRIRODNIH VOĆNIH NAPITAKA

Briševac, Štefanija

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undergraduate thesis

POSLOVNI I MARKETINŠKI PLAN OBRTA ZA PROIZVODNJU KOLAČA, SLASTICA I PRIRODNIH VOĆNIH NAPITAKA

Zagreb: Zagreb School of Business, 2016. urn:nbn:hr:180:284411

Briševac, Štefanija

Zagreb School of Business

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APA 6th Edition

Briševac, Š. (2016). POSLOVNI I MARKETINŠKI PLAN OBRTA ZA PROIZVODNJU KOLAČA, SLASTICA I PRIRODNIH VOĆNIH NAPITAKA (Undergraduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:284411

MLA 8th Edition

Briševac, Štefanija. "POSLOVNI I MARKETINŠKI PLAN OBRTA ZA PROIZVODNJU KOLAČA, SLASTICA I PRIRODNIH VOĆNIH NAPITAKA." Undergraduate thesis, Zagreb School of Business, 2016. https://urn.nsk.hr/urn:nbn:hr:180:284411

Chicago 17th Edition

Harvard

Briševac, Š. (2016). 'POSLOVNI I MARKETINŠKI PLAN OBRTA ZA PROIZVODNJU KOLAČA, SLASTICA I PRIRODNIH VOĆNIH NAPITAKA', Undergraduate thesis, Zagreb School of Business, accessed 16 April 2024, https://urn.nsk.hr/urn:nbn:hr:180:284411

Vancouver

Briševac Š. POSLOVNI I MARKETINŠKI PLAN OBRTA ZA PROIZVODNJU KOLAČA, SLASTICA I PRIRODNIH VOĆNIH NAPITAKA [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2016 [cited 2024 April 16] Available at: https://urn.nsk.hr/urn:nbn:hr:180:284411

IEEE

Š. Briševac, "POSLOVNI I MARKETINŠKI PLAN OBRTA ZA PROIZVODNJU KOLAČA, SLASTICA I PRIRODNIH VOĆNIH NAPITAKA", Undergraduate thesis, Zagreb School of Business, Zagreb, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:180:284411

Cite this item: https://urn.nsk.hr/urn:nbn:hr:180:284411

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Metadata

Title	POSLOVNI I MARKETINŠKI PLAN OBRTA ZA PROIZVODNJU KOLAČA, SLASTICA I PRIRODNIH VOĆNIH NAPITAKA
Title (english)	Business and marketing plan of a company that produces cakes, sweets and natural fruit juices
Author	Štefanija Briševac
Mentor	Neven Šipić (mentor)
Committee member	Željka Zavišić (predsjednik povjerenstva)
Committee member	Tanja Grmuša (član povjerenstva)
Granter	Zagreb School of Business Zagreb
Defense date and country	2016-08-31, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Economics of Entrepreneurship
Abstract	Rad prikazuje poslovni i marketinški plan obrta za proizvodnju kolača, slastica i voćnih napitaka. Naziv obrta je „Tortica – najfiniji kolači i slastice“. Lokacija je u Dugom Selu. Vlasnik je Štefanija Briševac, a tip poslovanja je ugostiteljstvo i uslužne djelatnosti. Obrt uključuje ugostiteljski objekt u sklopu kojega bi bio i proizvodni prostor. Poslovna ideja nastaje zbog nedostatka ponude kvalitetnih kolača, slastica i zdravih napitaka na području Dugog Sela i okolice. Za potrebe izrade poslovnog plana provedeno je istraživanje na 500 ispitanika. Izrađen je i marketing plan koji za početak predviđa nešto veća ulaganja, a nakon uhodavanja i uvida u stvarni potencijal, marketing strategija se prilagođava poslovanju. Obrt bi u početku zapošljavao četiri osobe: profesionalnog slastičara, dva konobara i vlasnicu. Izvor financiranja za ovaj projekt bi bio bankovni kredit. kolači, voćni napitci, istraživanje, oglašavanje
Abstract (english)	This paper shows a business and marketing plan for the production of cakes, pastries and fruit drinks in a small company (craft). The company's name is „Tortica – najfiniji kolači i slastice“ („Tortica – the finest cakes and sweets”). Location is in Dugo Selo. The owner is Štefanija Briševac and type of business is catering and service industries. Craft would include catering facility and production line, both in the same place. The business idea was born due to the lack of quality cakes, pastries and healthy drinks offer in Dugo Selo and surrounding area. In order to develop a business plan, there was conducted a survey on 500 respondents. It is developed a marketing plan for initial actions, which includes higher investments comparing to the second part of marketing plan. After having insight into real potential of the craft, marketing strategy will be adopted. Craft would initially employ four people: professional pastry chef, two waiters and owner. Source of investments for this project would be a bank loan. cakes, fruit drinks, research, advertising
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:180:284411
Study programme	Title: Marketing management Study programme type: professional Study level: undergraduate Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	Repository ZSB
Created on	2016-09-01 07:48:34

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