This paper deals with the entrepreneurship of tourist entertainment in the tourism sector. How does entertainment as a complex set of services inspire the long-term and short-term satisfaction of the guest and the facility where the animation program is performed? What is animation and what is the importance of animation in the tourism sector and how does it stimulate an increase in tourist spending? Tourist entertainment entrepreneurship is the ability to create an entertainment program and services by bringing innovations and maintaining quality for the purpose of quality stay of a guest within a tourist destination or facility. The success of entrepreneurship in entertainment is certainly the best combination of talent, abilitys and perfect match of improvization mixed with organization. The goal of this paper is to collect as much information as possible on tourist animation as the part of the tourist offer and based on my own experience in this area, with the help of Croatian and foreign literature, answer all the questions and present the profession itself. Through the work we will process topics such as tourism in Croatia and the importance of communication, both in tourist entertainment and in the tourism sector.