Among the definitions of the man in today's informatics society, the one defining him as a communicating creature or a creature of communication is the most prevalent. The very relations which he establishes and communication which he uses are the important characteristics of his sociability. Communication can be verbal and nonverbal, and the special type of nonverbal communication is the visual communication. In general, in today's informatics society and the global IT world, the society and the world in which information are crucial, the visual is more and more important. The expression „A picture is worth a thousand words“ is not just a metaphor any more. At the beginning, general information about the visual communication and about its history was written. As everything else, the communication, including the visual communication, has its historical development. Among other things, civilizational development of certain cultures is evident from the type and the form of communication. The body language is, in a fact, the most striking expression of the visual communication. It is present in every area of public life. Body language of participants in a sporting competition reveals who is inferior, and who is superior. The visual communication in general, and especially the body language, also reveals attitude and emotions. Networking of the world and the society, as the key element of the present, and particularly of the future of the visual communication, gives important place to web design. The importance of the marketing nowadays is strongly associated with these issues. Of course, it is very important to establish communication. The visual component might be even the crucial one. Contact with the audience/interlocutor, creating friendly environment, the right choice of auditorium and of target audience is indispensable. Dressing is not just the matter of good manners. It is extremely important for the business as well. Therefore, in the context of visual communication, the question what to wear is very important. From casual clothes to tuxedo. In this sense, the clothes definitely make the man. The same as the styling, the face expression is also important. Smile can open doors and eyes are mirror to the soul. Simply, much can be said just by moving a hand, by an attitude or by a face expression. The same as with the approach and the manner. Finally, some basic differences in the visual communication of men and women were presented. The difference between men and women is obvious in every sense. It is noticeable and distinct, and recognizable also when it comes to the visual communication. Touch and nearness are typical for women, while men are much more defined by some other elements. Equally nervousness, tension, relaxation, calmness, etc. can be simply read from the act of smoking. The visual is the most revealing element in the communication.