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undergraduate thesis
FINANCIJSKI ASPEKTI DIREKTNOG MARKETINGA
Zagreb: Zagreb School of Business, 2017. urn:nbn:hr:180:657487
Rajilić, Dubravko Bonaventura
Zagreb School of Business

Cite this document

Rajilić, D. B. (2017). FINANCIJSKI ASPEKTI DIREKTNOG MARKETINGA (Undergraduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:657487

Rajilić, Dubravko Bonaventura. "FINANCIJSKI ASPEKTI DIREKTNOG MARKETINGA." Undergraduate thesis, Zagreb School of Business, 2017. https://urn.nsk.hr/urn:nbn:hr:180:657487

Rajilić, Dubravko Bonaventura. "FINANCIJSKI ASPEKTI DIREKTNOG MARKETINGA." Undergraduate thesis, Zagreb School of Business, 2017. https://urn.nsk.hr/urn:nbn:hr:180:657487

Rajilić, D. B. (2017). 'FINANCIJSKI ASPEKTI DIREKTNOG MARKETINGA', Undergraduate thesis, Zagreb School of Business, accessed 20 April 2024, https://urn.nsk.hr/urn:nbn:hr:180:657487

Rajilić DB. FINANCIJSKI ASPEKTI DIREKTNOG MARKETINGA [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2017 [cited 2024 April 20] Available at: https://urn.nsk.hr/urn:nbn:hr:180:657487

D. B. Rajilić, "FINANCIJSKI ASPEKTI DIREKTNOG MARKETINGA", Undergraduate thesis, Zagreb School of Business, Zagreb, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:180:657487

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Metadata
TitleFINANCIJSKI ASPEKTI DIREKTNOG MARKETINGA
Title (english)Financial aspects of direct marketing
AuthorDubravko Bonaventura Rajilić
MentorLukša Lulić (mentor)
Committee memberGoran Luburić (predsjednik povjerenstva)
Committee memberŽeljka Zavišić (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2017-10-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Uz sveprisutni izravni marketing, velik izbor medija , opću informiranost potencijalnih kupaca važno je napraviti financijski isplativu kampanju. Digitalni marketing je podosta uticao na marketing općenito pa tako i na mijenjanje marketinških komunikacija. Gdje dolazi do obostrane komunikacije sa zainteresiranom publikom. U ovom radu govori se o samim počecima izravnog marketinga gdje se objašnjava njegov pojam, prikazuju pojedinosti te o načinima i ciljevima oglašavanja te se u fokus stavljaju financijski aspekti u izravnom oglašavanju . Isto tako sadrži i djelomične cjenike izravnog marketinga kroz različite medije.  
Abstract (english)
With ubiquitous direct marketing, wide range of media, general awareness of potential customers it is important to make cost-effective campaign. Digital marketing is a good deal of influence on marketing in general including the changing marketing communications. Where there is mutual communication with the interested public.This paper deals with the beginnings of direct marketing where he explains his concept, showing the details and the ways and advertising goals and focus on financial aspects in direct advertising. It also includes partial price lists of direct marketing across different media.  
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:657487
Study programmeTitle: Marketing management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
RepositoryRepository ZSB
Created on2017-10-27 10:56:59

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