| Abstract | Poimanje stvarnosti sadašnjice od strane primatelja medijskog sadržaja glede nekritičnog prihvaćanja informacija, ili nemogućnosti jasnog razabiranja potencijala vjerodostojnosti informacija koje svojom tendencioznom strukturom destabiliziraju kriterije prihvaćanja informacije čini medije alatom manipulacije javnim mnijenjem depresivno jednostavnom. Mediji postaju suplement logike, sredstvo kojim se postiže jednostavan input sadržaja u svakodnevicu pojedinca. Inhibiranost poimanja logike u suprotnosti je imputiranom sadržaju i posve ga nadilazi. Provodeći takvu nekritičnu i sračunatu namjeru, mediji usmjeravaju tijek razmišljanja pojedinca kako žele. Korist koju pri tome izvlače vlasnici medija, mahom transkontinentalne korporacije, ide u smjeru kanaliziranja stavova prožetih kultiviranim, još u osamdesetima od strane Gerbnera spomenutim bojaznima kako je svijet loše i opasno mjesto. Onaj tko nas može zaštititi i ponuditi nam utočište jest blizu. To nije država, kao politička tvorevina. Naime, konverzija moći dogodila se – politički je autoritet prepustio, bolje reći, povukao se pred ekonomskim. Novac elite ekonomskih moćnika je zavladao i predikcija nastavka razvoja društveno-ekonomske budućnosti leži u predikciji znanstveno-fantastičnog žanra, točnije jedne njegove niše – cyberpunka. Ekstremna stratifikacija nas dovodi do obespravljenog pojedinca koji nema utjecaja na vlastitu budućnost, igra po pravilima koja su mu nametnuta, a to je borba za egzistenciju. Okoliš u kojem se odigrava takva, distopijska predodžba je, sukladno ekstremnoj podjeli društva, prilično bazičan: hiper elita je vlasnik megakorporacija, transnacionalnih tvrtki koje svojim novcem financiraju poredak. Poredak implicira postojanje visokog sloja – upravitelji – te sloja kojeg možemo nazvati „ostali“. Samom moći megakorporacija koje su, kako je spomenuto, preuzele političku vlast i moć odlučivanja o svakom aspektu događanja, a održavaju je, između ostalog, indoktrinacijom medijima koje je nemoguće izbjeći, socioekonomski potencijal pojedinca svodi se na ulogu baterije koja, bez ili s nebrojivo minornom mogućnošću promjene, odživi svoj vijek u službi sistema. |
| Abstract (english) | The understanding of the reality of today by the recipients of media content according to uncritical acceptance of information, or the inability to clear discernment potential of credibility of the information that his tendentious structure destabilize the criteria of acceptance of information makes the media a tool to manipulate public opinion seems depresin simple. The media are becoming supplement to logic means to achieve a simple input content into the everyday life of the individual. Inhibition of understanding of logic is contrary to the input content and it completely transcends. Conducting such an uncritical and calculated intention, media directing the flow of thinking patterns as they wish. Benefit which is this drawn by the media owners, mostly transcontinental corporations, goes into the direction of channeling permeated with attitudes cultivated, even in the eighties by Gerbner mentioned fears that the world is bad and dangerous place. The one who can protect us and offer us shelter is near. This is not a state, as a political entity. The conversion of power occurred - political authority surrendered, rather, withdrew from economics power. The money from elite economic establishment has taken over and prediction of continuing development of the socio-economic future lies in predicting the sci-fi genre, namely one of its niches - cyberpunk. The extreme stratification leads to the disenfranchised individual who does not have an impact on their own future, plays by the rules that are imposed to him, but it is a struggle for existence. The environment in which takes place such a dystopian image, in accordance with the extreme division of society, quite basic: Hyper Elite is the owner of mega-corporations, transnational companies that financed the order by their money. Ranking implies the existence of high-class - managers – and also a class which may be called "other". The power of mega-corporations, which are, as mentioned, assumed political power and decision-making power on all aspects of events are held, among other things, the indoctrination of the media that can not be avoided, the socio-economic potential of the individual is reduced to the role of the battery, which, without or with countless minor the possibility of changes, their responses life in the service system. |
