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undergraduate thesis
ANALIZA POTROŠAČA KAO DIO STRATEGIJSKE ANALIZE VANJSKE OKOLINE
Virovitica: Virovitica College, 2016. urn:nbn:hr:165:121903
Gašparov, Matija
Virovitica University of Applied Sciences

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Gašparov, M. (2016). ANALIZA POTROŠAČA KAO DIO STRATEGIJSKE ANALIZE VANJSKE OKOLINE (Undergraduate thesis). Virovitica: Virovitica University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:165:121903

Gašparov, Matija. "ANALIZA POTROŠAČA KAO DIO STRATEGIJSKE ANALIZE VANJSKE OKOLINE." Undergraduate thesis, Virovitica University of Applied Sciences, 2016. https://urn.nsk.hr/urn:nbn:hr:165:121903

Gašparov, Matija. "ANALIZA POTROŠAČA KAO DIO STRATEGIJSKE ANALIZE VANJSKE OKOLINE." Undergraduate thesis, Virovitica University of Applied Sciences, 2016. https://urn.nsk.hr/urn:nbn:hr:165:121903

Gašparov, M. (2016). 'ANALIZA POTROŠAČA KAO DIO STRATEGIJSKE ANALIZE VANJSKE OKOLINE', Undergraduate thesis, Virovitica University of Applied Sciences, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:165:121903

Gašparov M. ANALIZA POTROŠAČA KAO DIO STRATEGIJSKE ANALIZE VANJSKE OKOLINE [Undergraduate thesis]. Virovitica: Virovitica University of Applied Sciences; 2016 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:165:121903

M. Gašparov, "ANALIZA POTROŠAČA KAO DIO STRATEGIJSKE ANALIZE VANJSKE OKOLINE", Undergraduate thesis, Virovitica University of Applied Sciences, Virovitica, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:165:121903

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Metadata
TitleANALIZA POTROŠAČA KAO DIO STRATEGIJSKE ANALIZE VANJSKE OKOLINE
Title (english)CONSUMERS ANALYSIS AS PART OF STRATEGIC ENVIRONMENT ANALYSIS
AuthorMatija Gašparov
MentorNeven Garača (mentor)
GranterVirovitica University of Applied Sciences
Virovitica
Defense date and country2016-12-06, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Zadatak menadžmenta je prepoznati i prilagoditi se čimbenicima okoline menadžmenta, što konkretnije znači da organizacija svoj način i stil vođenja mora prilagoditi tim čimbenicima kako bi opstala na tržištu. Postoje vanjski i unutarnji čimbenici koji djeluju na organizaciju. Vanjska okolina se dijeli na izravne i neizravne snage okoline. Izravne snage okoline su: socio-kulturne, pravno-političke, ekonomske, tehnološke i međunarodne okoline.Neizravne snage okoline su: kupci, dobavljači, konkurencija i tržište rada. U radu se konkretnije govori o vanjskoj okolini i kupcima, odnosno potrošačima. Strategijski menadžment je proces kojim formuliramo i primjenjujemo strategiju za ostvarenje konkurentske prednosti. U tom procesu koristi se Pet Porterovih snaga kako bi došli do prethodno navedene konkurentske prednosti. Posebnu pažnju moramo obratiti na analiziranje potrošača kako bi prepoznali njihove potrebe i stekli konkurentsku prednost ispred ostalih konkurenata na tržištu.
Abstract (english)
The task of management is to recognize and adapt itself to the environmental factors of management, which specifically means that organization must adapt its own way and style of management to these factors to survive on the market. There are external and internal factors affecting the organization. The external environment is divided into direct and indirect environmental forces. Direct environmental powers are the socio-cultural, legally-political, economical, technological and international environment. The indirect environmental powers are customers, suppliers, competitors and the labor market. In this paper, we are specifically dedicated to the external environment, customers, and consumers. Strategic management is a process that formulates and implements a strategy for achieving competitive advantage. In that process, Porter's Five Forces are being used to achieve those benefits. Particular attention should be paid to the analysis of consumers in order to identify their needs and gain a competitive advantage over other competitors on the market.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:165:121903
Study programmeTitle: Management; specializations in: Management in Computer Sciences, Management in Rural Tourism
Course: Management in Computer Sciences
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/ prvostupnica (baccalaureus/ baccalaurea) ekonomije (stručni/a prvostupnik/ prvostupnica (baccalaureus/ baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
RepositoryVirovitica University of Applied Sciences Repository
Created on2017-01-11 13:37:52

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