PRIKAZ ELEMENATA PROMOTOVNOG SPLETA

Jureško, Petar

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undergraduate thesis

PRIKAZ ELEMENATA PROMOTOVNOG SPLETA

Šibenik: Polytechnic of Sibenik, 2017. urn:nbn:hr:143:557146

Jureško, Petar

Šibenik University of Applied Sciences
Management

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APA 6th Edition

Jureško, P. (2017). PRIKAZ ELEMENATA PROMOTOVNOG SPLETA (Undergraduate thesis). Šibenik: Šibenik University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:143:557146

MLA 8th Edition

Jureško, Petar. "PRIKAZ ELEMENATA PROMOTOVNOG SPLETA." Undergraduate thesis, Šibenik University of Applied Sciences, 2017. https://urn.nsk.hr/urn:nbn:hr:143:557146

Chicago 17th Edition

Jureško, Petar. "PRIKAZ ELEMENATA PROMOTOVNOG SPLETA." Undergraduate thesis, Šibenik University of Applied Sciences, 2017. https://urn.nsk.hr/urn:nbn:hr:143:557146

Harvard

Jureško, P. (2017). 'PRIKAZ ELEMENATA PROMOTOVNOG SPLETA', Undergraduate thesis, Šibenik University of Applied Sciences, accessed 30 November 2023, https://urn.nsk.hr/urn:nbn:hr:143:557146

Vancouver

Jureško P. PRIKAZ ELEMENATA PROMOTOVNOG SPLETA [Undergraduate thesis]. Šibenik: Šibenik University of Applied Sciences; 2017 [cited 2023 November 30] Available at: https://urn.nsk.hr/urn:nbn:hr:143:557146

IEEE

P. Jureško, "PRIKAZ ELEMENATA PROMOTOVNOG SPLETA", Undergraduate thesis, Šibenik University of Applied Sciences, Šibenik, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:143:557146

Cite this item: https://urn.nsk.hr/urn:nbn:hr:143:557146

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Metadata

Title	PRIKAZ ELEMENATA PROMOTOVNOG SPLETA
Title (english)	VIEW OF THE ELEMENTS OF THE PROMOTIONAL MIX
Author	Petar Jureško
Mentor	Jelena Šišara (mentor)
Granter	Šibenik University of Applied Sciences (Management) Šibenik
Defense date and country	2017-09-21, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Marketing
Abstract	Integrirana marketinška komunikacije je proces razvoja i primjene različitih oblika presuazivne komunikacije s potrošačima i potencijalnim kupcima. Cilj ovog rada je prikazati glavne elemente promotivnog spleta (oglašavanje, unapređenje prodaje, odnosi s javnošću, izravni marketing, osobna prodaja i Internet) i njihovoj funkciji u promociji određenog proizvoda ili usluge. Nadalje u radu se želi naglasiti potreba kombiniranja različitih elemenata promotivnog spleta umjesto korištenja samo jednog elementa.
Abstract (english)	Integrated marketing communication is a process of development and application of different forms of persuasive communication with the consumers and potential customers. The main goal of this paper is the present main six goal elements of the promotional mix ( advertising, sales promotional, public relations, direct marketing, personal selling and Internet) and their function in the promotion of the certain product or service. Also, this paper serves to emphasize the need of combining different elements of the promotional mix instead of using only one.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:143:557146
Study programme	Title: Management; specializations in: Tourism Management, Information Management Course: Tourism Management Study programme type: professional Study level: undergraduate Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	VUS REPOSITORY
Created on	2017-10-06 07:00:43

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