prikaz prve stranice dokumenta Suvremeni oblici promocije na primjeru Parka prirode Lonjsko polje
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master's thesis
Suvremeni oblici promocije na primjeru Parka prirode Lonjsko polje
Zagreb: College of Economics , Entrepreneurship and Managemnet Nikola Šubić Zrinski, 2017. urn:nbn:hr:209:870479
Podobnik, Dorotea
European Business School Zagreb

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Podobnik, D. (2017). Suvremeni oblici promocije na primjeru Parka prirode Lonjsko polje (Master's thesis). Zagreb: European Business School Zagreb. Retrieved from https://urn.nsk.hr/urn:nbn:hr:209:870479

Podobnik, Dorotea. "Suvremeni oblici promocije na primjeru Parka prirode Lonjsko polje." Master's thesis, European Business School Zagreb, 2017. https://urn.nsk.hr/urn:nbn:hr:209:870479

Podobnik, Dorotea. "Suvremeni oblici promocije na primjeru Parka prirode Lonjsko polje." Master's thesis, European Business School Zagreb, 2017. https://urn.nsk.hr/urn:nbn:hr:209:870479

Podobnik, D. (2017). 'Suvremeni oblici promocije na primjeru Parka prirode Lonjsko polje', Master's thesis, European Business School Zagreb, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:209:870479

Podobnik D. Suvremeni oblici promocije na primjeru Parka prirode Lonjsko polje [Master's thesis]. Zagreb: European Business School Zagreb; 2017 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:209:870479

D. Podobnik, "Suvremeni oblici promocije na primjeru Parka prirode Lonjsko polje", Master's thesis, European Business School Zagreb, Zagreb, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:209:870479

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Metadata
TitleSuvremeni oblici promocije na primjeru Parka prirode Lonjsko polje
Title (english)Modren forms of promotion on the example of the Nature park Lonjsko polje
AuthorDorotea Podobnik
MentorMarina Gregorić (mentor)
Committee memberMarina Nikolić (predsjednik povjerenstva)
Committee memberZdravko Tkalec (član povjerenstva)
GranterEuropean Business School Zagreb
Zagreb
Defense date and country2017-07-10, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U završnom radu predstavljena je turistička promidžba na primjeru Parka prirode Lonjsko polje. Problem istraživanja je nedovoljna posjećenost Parka prirode Lonjsko polje. Glavni cilj istraživanja u radu je pronalaženje i provedba suvremenih oblika promocije u Parku prirode Lonjsko polje kako bi se ujedno postigla i veća posjećenost parka. Prilikom pisanja rada korištene su metode analize, sinteze, deskripcije te povijesna metoda. U završnom radu provedeno je primarno istraživanje putem kojih načina oglašavanja posjetitelji dolaze do saznanja o Parku prirode. Kvantitativna metoda istraživanja temeljila se na anketnom upitniku. Ukupno je prikupljeno 80 online anketnih upitnika. Rezultati istraživanja pokazuju da je Park prirode Lonjsko polje neprepoznatljiva destinacija te da nije dovoljno promovirana pa stoga ispitanici navode prijedloge za koje smatraju da bi pridonijeli poboljšanju turističke promocije Parka prirode. Osim prikupljenih kvantitativnih podataka provedeno je kvalitativno istraživanje uz pomoć intervjua. Proveden je intervju s voditeljem službe za promidžbene aktivnosti i ugostiteljsko-turističku djelatnost Parka prirode Lonjsko polje te je provedeno kvalitativno istraživanje uz pomoć intervjua s voditeljem Turističke zajednice općine Jasenovac.
Abstract (english)
In the final study tourisam promotion is presented on the example of the Nature park Lonjsko polje. The research problem is the insufficient attendance of visitors in te Nature park Lonjsko polje. The main goal of the research was find and implement modern forms of promotion in the Nature park Lonjsko polje and also to realize a large number of visitors in the park. During the writing of work, methods of analysis, synthesis and descriptive methods were used. In the finaly study was conducted primary reserach in order to explore cognition which mode advertising visitors come to cognition of the Nature park. Primary research was based on the online questionnarie. Collecting of data from primary sources was based on the 80 online questionnarie. Results have proven that the Nature park Lonjsko polje it's not recognized as a destination and that is not sufficiently promoted. Examine's recommends new suggestion which they consider that they will be conduce to the promotion in the Nature park. Apart of the primary data collected,conducted on qualitative research with the help of interview whit director of promotional, catering and tourist activites of Nature park Lonjsko polje and with the director Tourist Board of Jasenovac.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:209:870479
Study programmeTitle: Graduate study program Management of small and medium enterprises
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ica ekonomije (stručni/a specijalist/ica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
RepositoryRepository of the European Business School Zagreb
Created on2017-07-27 15:53:07

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