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završni rad

Guerilla Marketing in Restaurant Business Is it applicable in Dubrovnik?

Dubrovnik: RIT Croatia, 2020. urn:nbn:hr:229:652161

Barbir, Pavo

RIT Croatia

Citirajte ovaj rad

APA 6th Edition

Barbir, P. (2020). Guerilla Marketing in Restaurant Business Is it applicable in Dubrovnik? (Završni rad). Dubrovnik: RIT Croatia. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:229:652161

MLA 8th Edition

Barbir, Pavo. "Guerilla Marketing in Restaurant Business Is it applicable in Dubrovnik?." Završni rad, RIT Croatia, 2020. https://urn.nsk.hr/urn:nbn:hr:229:652161

Chicago 17th Edition

Barbir, Pavo. "Guerilla Marketing in Restaurant Business Is it applicable in Dubrovnik?." Završni rad, RIT Croatia, 2020. https://urn.nsk.hr/urn:nbn:hr:229:652161

Harvard

Barbir, P. (2020). 'Guerilla Marketing in Restaurant Business Is it applicable in Dubrovnik?', Završni rad, RIT Croatia, citirano: 25.04.2024., https://urn.nsk.hr/urn:nbn:hr:229:652161

Vancouver

Barbir P. Guerilla Marketing in Restaurant Business Is it applicable in Dubrovnik? [Završni rad]. Dubrovnik: RIT Croatia; 2020 [pristupljeno 25.04.2024.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:229:652161

IEEE

P. Barbir, "Guerilla Marketing in Restaurant Business Is it applicable in Dubrovnik?", Završni rad, RIT Croatia, Dubrovnik, 2020. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:229:652161

Za citiranje koristite ovu mrežnu adresu: https://urn.nsk.hr/urn:nbn:hr:229:652161

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Podaci o radu

Naslov	Guerilla Marketing in Restaurant Business Is it applicable in Dubrovnik?
Autor	Pavo Barbir
Mentor	Zrinka Friganović Sain (mentor)
Ustanova koja je dodijelila akademski / stručni stupanj	RIT Croatia Dubrovnik
Datum i država obrane	2020-04-24, Hrvatska
Znanstveno / umjetničko područje, polje i grana	DRUŠTVENE ZNANOSTI Ekonomija Trgovina i turizam
Sažetak	Guerrilla marketing is a marketing tactic in which a company uses surprise and/or unconventional interactions in order to promote a product or service. Guerrilla marketing is different than other traditional marketing methods, since this method often relies on personal interaction, has a smaller budget, and focuses on smaller groups of promoters that are responsible for getting the word out in a particular location rather than through widespread media campaigns (Kenton, 2018).
Ključne riječi
Jezik	engleski
URN:NBN	urn:nbn:hr:229:652161
Studijski program	Naziv: Service Management Vrsta studija: stručni Stupanj studija: stručni Akademski / stručni naziv: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (bacc. oec.)
Vrsta resursa	Tekst
Način izrade datoteke	Izvorno digitalna
Prava pristupa	Otvoreni pristup
Uvjeti korištenja
Repozitorij	Digitalni repozitorij RIT Croatia
Datum i vrijeme pohrane	2020-07-03 13:01:45