CROATIAN MILLENNIALS VS. AMERICAN MILLENNIALS:
 DINING PREFERENCES AND RESTAURANT BRAND LOYALTY
 IN DUBROVNIK

Šabić, Antonela

Preuzmi
PDF 1.22 MB

završni rad

CROATIAN MILLENNIALS VS. AMERICAN MILLENNIALS: DINING PREFERENCES AND RESTAURANT BRAND LOYALTY IN DUBROVNIK

Dubrovnik: RIT Croatia, 2020. urn:nbn:hr:229:783359

Šabić, Antonela

RIT Croatia

Citirajte ovaj rad

APA 6th Edition

Šabić, A. (2020). CROATIAN MILLENNIALS VS. AMERICAN MILLENNIALS: DINING PREFERENCES AND RESTAURANT BRAND LOYALTY IN DUBROVNIK (Završni rad). Dubrovnik: RIT Croatia. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:229:783359

MLA 8th Edition

Šabić, Antonela. "CROATIAN MILLENNIALS VS. AMERICAN MILLENNIALS: DINING PREFERENCES AND RESTAURANT BRAND LOYALTY IN DUBROVNIK." Završni rad, RIT Croatia, 2020. https://urn.nsk.hr/urn:nbn:hr:229:783359

Chicago 17th Edition

Šabić, Antonela. "CROATIAN MILLENNIALS VS. AMERICAN MILLENNIALS: DINING PREFERENCES AND RESTAURANT BRAND LOYALTY IN DUBROVNIK." Završni rad, RIT Croatia, 2020. https://urn.nsk.hr/urn:nbn:hr:229:783359

Harvard

Šabić, A. (2020). 'CROATIAN MILLENNIALS VS. AMERICAN MILLENNIALS: DINING PREFERENCES AND RESTAURANT BRAND LOYALTY IN DUBROVNIK', Završni rad, RIT Croatia, citirano: 24.04.2024., https://urn.nsk.hr/urn:nbn:hr:229:783359

Vancouver

Šabić A. CROATIAN MILLENNIALS VS. AMERICAN MILLENNIALS: DINING PREFERENCES AND RESTAURANT BRAND LOYALTY IN DUBROVNIK [Završni rad]. Dubrovnik: RIT Croatia; 2020 [pristupljeno 24.04.2024.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:229:783359

IEEE

A. Šabić, "CROATIAN MILLENNIALS VS. AMERICAN MILLENNIALS: DINING PREFERENCES AND RESTAURANT BRAND LOYALTY IN DUBROVNIK", Završni rad, RIT Croatia, Dubrovnik, 2020. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:229:783359

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Podaci o radu

Naslov	CROATIAN MILLENNIALS VS. AMERICAN MILLENNIALS: DINING PREFERENCES AND RESTAURANT BRAND LOYALTY IN DUBROVNIK
Autor	Antonela Šabić
Mentor	Milena Kužnin (mentor)
Ustanova koja je dodijelila akademski / stručni stupanj	RIT Croatia Dubrovnik
Datum i država obrane	2020-05-25, Hrvatska
Znanstveno / umjetničko područje, polje i grana	DRUŠTVENE ZNANOSTI Ekonomija Trgovina i turizam
Sažetak	The purpose of this paper was to define different strategies in marketing in order to better understand the factors that influence customers to make decisions about the choice of a certain restaurant. The paper focused on the comparison between American vs. Croatian-based Millennials. A 5-point Likert scale questionnaire was distributed in an attempt to define various factors that influenced their decisions when choosing a restaurant. The research results revealed that even though Dubrovnik Millennials do not have the same eating habits as American Millennials nor do they attribute the same level of importance when it comes to their eating habits, a common factor was the similarity in their use of social media when researching a restaurant.
Ključne riječi
Jezik	engleski
URN:NBN	urn:nbn:hr:229:783359
Studijski program	Naziv: Service Management Vrsta studija: stručni Stupanj studija: stručni Akademski / stručni naziv: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (bacc. oec.)
Vrsta resursa	Tekst
Način izrade datoteke	Izvorno digitalna
Prava pristupa	Otvoreni pristup
Uvjeti korištenja
Repozitorij	Digitalni repozitorij RIT Croatia
Datum i vrijeme pohrane	2020-06-30 11:07:00

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