The Creation of the Beerscape Evaluation Model

Tomišić, Vid

prikaz prve stranice dokumenta The Creation of the Beerscape Evaluation Model

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završni rad

The Creation of the Beerscape Evaluation Model

Dubrovnik: RIT Croatia, 2020. urn:nbn:hr:229:685750

Tomišić, Vid

RIT Croatia

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APA 6th Edition

Tomišić, V. (2020). The Creation of the Beerscape Evaluation Model (Završni rad). Dubrovnik: RIT Croatia. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:229:685750

MLA 8th Edition

Tomišić, Vid. "The Creation of the Beerscape Evaluation Model." Završni rad, RIT Croatia, 2020. https://urn.nsk.hr/urn:nbn:hr:229:685750

Chicago 17th Edition

Tomišić, Vid. "The Creation of the Beerscape Evaluation Model." Završni rad, RIT Croatia, 2020. https://urn.nsk.hr/urn:nbn:hr:229:685750

Harvard

Tomišić, V. (2020). 'The Creation of the Beerscape Evaluation Model', Završni rad, RIT Croatia, citirano: 18.04.2024., https://urn.nsk.hr/urn:nbn:hr:229:685750

Vancouver

Tomišić V. The Creation of the Beerscape Evaluation Model [Završni rad]. Dubrovnik: RIT Croatia; 2020 [pristupljeno 18.04.2024.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:229:685750

IEEE

V. Tomišić, "The Creation of the Beerscape Evaluation Model", Završni rad, RIT Croatia, Dubrovnik, 2020. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:229:685750

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Podaci o radu

Naslov	The Creation of the Beerscape Evaluation Model
Autor	Vid Tomišić
Mentor	Domagoj Nikolić (mentor)
Ustanova koja je dodijelila akademski / stručni stupanj	RIT Croatia Dubrovnik
Datum i država obrane	2020-05-24, Hrvatska
Znanstveno / umjetničko područje, polje i grana	DRUŠTVENE ZNANOSTI Ekonomija Trgovina i turizam
Sažetak	Although craft beer movement started almost fifty years ago in the USA and UK, independent breweries that produce small quantities of beer of special flavor and quality in a proprietary production process, known as craft breweries, are still emerging businesses in Croatia and the neighboring countries. This paper investigates the beerscape of such breweries based on Tripadvisor reviews and proposes a new model of their evaluation. The model consists of six measurable factors taken from the wine sector and an additional one – electronic word-of-mouth. After further testing, it could find general application in the beer industry and even in the wider hospitality industry leading to a rather elegant model of servicescape management.
Ključne riječi
Jezik	engleski
URN:NBN	urn:nbn:hr:229:685750
Studijski program	Naziv: Service Management Vrsta studija: stručni Stupanj studija: stručni Akademski / stručni naziv: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (bacc. oec.)
Vrsta resursa	Tekst
Način izrade datoteke	Izvorno digitalna
Prava pristupa	Otvoreni pristup
Uvjeti korištenja
Repozitorij	Digitalni repozitorij RIT Croatia
Datum i vrijeme pohrane	2020-06-30 13:21:44

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