How Do Influencers Influence Millennials’ Travel Decisions? | Nacionalni repozitorij završnih i diplomskih radova ZIR

prikaz prve stranice dokumenta How Do Influencers Influence Millennials’ Travel Decisions?

Preuzmi
PDF 923.36 KB

završni rad

How Do Influencers Influence Millennials’ Travel Decisions?

Dubrovnik: RIT Croatia, 2020. urn:nbn:hr:229:518926

Golemac, Karla

RIT Croatia

Citirajte ovaj rad

APA 6th Edition

Golemac, K. (2020). How Do Influencers Influence Millennials’ Travel Decisions? (Završni rad). Dubrovnik: RIT Croatia. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:229:518926

MLA 8th Edition

Golemac, Karla. "How Do Influencers Influence Millennials’ Travel Decisions?." Završni rad, RIT Croatia, 2020. https://urn.nsk.hr/urn:nbn:hr:229:518926

Chicago 17th Edition

Golemac, Karla. "How Do Influencers Influence Millennials’ Travel Decisions?." Završni rad, RIT Croatia, 2020. https://urn.nsk.hr/urn:nbn:hr:229:518926

Harvard

Golemac, K. (2020). 'How Do Influencers Influence Millennials’ Travel Decisions?', Završni rad, RIT Croatia, citirano: 23.04.2024., https://urn.nsk.hr/urn:nbn:hr:229:518926

Vancouver

Golemac K. How Do Influencers Influence Millennials’ Travel Decisions? [Završni rad]. Dubrovnik: RIT Croatia; 2020 [pristupljeno 23.04.2024.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:229:518926

IEEE

K. Golemac, "How Do Influencers Influence Millennials’ Travel Decisions?", Završni rad, RIT Croatia, Dubrovnik, 2020. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:229:518926

Za citiranje koristite ovu mrežnu adresu: https://urn.nsk.hr/urn:nbn:hr:229:518926

Prijavite se u repozitorij kako biste mogli spremiti objekt u svoju listu.

Podaci o radu

Naslov	How Do Influencers Influence Millennials’ Travel Decisions?
Autor	Karla Golemac
Mentor	Barbara Perić (mentor)
Ustanova koja je dodijelila akademski / stručni stupanj	RIT Croatia Dubrovnik
Datum i država obrane	2020-04-24, Hrvatska
Znanstveno / umjetničko područje, polje i grana	DRUŠTVENE ZNANOSTI Ekonomija Trgovina i turizam
Sažetak	The success of a travel destination in the world of advanced technology is becoming increasingly difficult to achieve without quality internet advertising. Communication and marketing strategies must be adequate for the modern man who wants to be approached uniquely and in accordance with their needs. This is especially true of the Millennials generation, who make decision about the travel destination, with the help of various social media through which influencers are advertised. The purpose of this research is to investigate the connection between influencer marketing and millennial’s Travel Decision Making Process. A survey was selected for the research method and was distributed via e-mail to all students of RIT Croatia, on both campuses. Between March 27 and April 10 of 2020, 133 respondents answered survey questions.
Ključne riječi
Jezik	engleski
URN:NBN	urn:nbn:hr:229:518926
Studijski program	Naziv: Service Management Vrsta studija: stručni Stupanj studija: stručni Akademski / stručni naziv: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (bacc. oec.)
Vrsta resursa	Tekst
Način izrade datoteke	Izvorno digitalna
Prava pristupa	Otvoreni pristup
Uvjeti korištenja
Repozitorij	Digitalni repozitorij RIT Croatia
Datum i vrijeme pohrane	2020-07-03 10:19:42