Customer Engagement in Travel Industry:
 OTA’s vs. DIY Travels

Miljas, Maris

prikaz prve stranice dokumenta Customer Engagement in Travel Industry: OTA’s vs. DIY Travels

Preuzmi
PDF 690.11 KB

završni rad

Customer Engagement in Travel Industry: OTA’s vs. DIY Travels

Dubrovnik: RIT Croatia, 2019. urn:nbn:hr:229:476036

Miljas, Maris

RIT Croatia

Citirajte ovaj rad

APA 6th Edition

Miljas, M. (2019). Customer Engagement in Travel Industry: OTA’s vs. DIY Travels (Završni rad). Dubrovnik: RIT Croatia. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:229:476036

MLA 8th Edition

Miljas, Maris. "Customer Engagement in Travel Industry: OTA’s vs. DIY Travels." Završni rad, RIT Croatia, 2019. https://urn.nsk.hr/urn:nbn:hr:229:476036

Chicago 17th Edition

Miljas, Maris. "Customer Engagement in Travel Industry: OTA’s vs. DIY Travels." Završni rad, RIT Croatia, 2019. https://urn.nsk.hr/urn:nbn:hr:229:476036

Harvard

Miljas, M. (2019). 'Customer Engagement in Travel Industry: OTA’s vs. DIY Travels', Završni rad, RIT Croatia, citirano: 25.04.2024., https://urn.nsk.hr/urn:nbn:hr:229:476036

Vancouver

Miljas M. Customer Engagement in Travel Industry: OTA’s vs. DIY Travels [Završni rad]. Dubrovnik: RIT Croatia; 2019 [pristupljeno 25.04.2024.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:229:476036

IEEE

M. Miljas, "Customer Engagement in Travel Industry: OTA’s vs. DIY Travels", Završni rad, RIT Croatia, Dubrovnik, 2019. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:229:476036

Za citiranje koristite ovu mrežnu adresu: https://urn.nsk.hr/urn:nbn:hr:229:476036

Prijavite se u repozitorij kako biste mogli spremiti objekt u svoju listu.

Podaci o radu

Naslov	Customer Engagement in Travel Industry: OTA’s vs. DIY Travels
Autor	Maris Miljas
Mentor	Domagoj Nikolić (mentor)
Ustanova koja je dodijelila akademski / stručni stupanj	RIT Croatia Dubrovnik
Datum i država obrane	2019-04-28, Hrvatska
Znanstveno / umjetničko područje, polje i grana	HUMANISTIČKE ZNANOSTI Interdisciplinarne humanističke znanosti
Sažetak	The purpose of this study was to establish determinants that influence customer choices between do-it-yourself travel arrangements and travel agents. For technologically empowered customers, experience and co-creation play a significant role. The primary research has shown that safety, value/experience, savings, customization time & effort, control, trust, ease of use of internet tools, online payment mechanisms, information overload and accurate information are the main determinants of customer choices. Millennials are more willing to consider travel agents than older generations. To stay competitive, travel agents must fully include potential customers in the process of travel organization, and their offer must be personalized rather than standardized.
Ključne riječi
Jezik	engleski
URN:NBN	urn:nbn:hr:229:476036
Studijski program	Naziv: Service Management Vrsta studija: stručni Stupanj studija: stručni Akademski / stručni naziv: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (bacc. oec.)
Vrsta resursa	Tekst
Način izrade datoteke	Izvorno digitalna
Prava pristupa	Otvoreni pristup
Uvjeti korištenja
Repozitorij	Digitalni repozitorij RIT Croatia
Datum i vrijeme pohrane	2019-06-21 13:41:17

Nacionalna i sveučilišna knjižnica u Zagrebu

Dabar