Consumption of nicotine products is addictive and has a negative effect on the health of consumers and the environment. Although, aware of all the negative aspects of enjoying nicotine products, a large part of the population still continues to consume and does not think about quitting. They see nicotine as a pleasure, it helps them to enjoy moments and life in general, some believe it calms their nerves and helps fight stress. In this paper, the subject of research are nicotine products, which include classic cigarettes, electronic cigarettes and tobacco heating devices. Examining the motives and attitudes of consumers are key elements for better understanding, anticipating, and promoting smoking cessation. The online survey was conducted on a sample of 233 respondents. According to the results, the majority of respondents still consume a classic cigarette, while the use of a "healthier alternative" is on the rise. The essential items when choosing a nicotine product are the quality, taste and strength of the nicotine. The environment has a strong influence on the beginning and continuation of consumption of nicotine products. Research has shown that respondents agree that they are addicted to nicotine, and the beginnings of addiction began in adolescence. Respondents are aware that nicotine intake has a detrimental effect on the body, but will continue to ingest it regardless of the consequences.