Coffee is one of the most popular beverages in the world, it's consumption and demand is increasing year after year. Coffee, because of its main ingredient caffeine has various effects on the human body so it is not surprising that there is diverse purpose of the drink. From the 6th century, people used to use a fruit of the coffee and coffee as a product crossed a long way from primal eating of pulp to the today's level of knowledge, processing and beverage preparation. In the past, Coffee beverage had been a product that was prohibitive and seeds were often selfishly kept away from the hands of global world. With development of global trade, consumption and demand for coffee also rose, a trend that kept continuing to rise up until recent days when coffee became a popular beverage of everyday modern world. In this paper it is presented the etymology of a plant coffee, legends that are related to the discovery of coffee, history of coffee cultivation, processing of coffee beans and innovations of different methods of preparing the coffee beverage. In this paper it is presented the results of an online survey that was conducted on a sample of 236 respondents. Goal of the research was to gather behavior and motives of coffee consumers and potential effect of lock-downs and pandemic (COVID-19) on coffee consumption. Coffee is big part of the Croatian culture so the consumer attitudes had been examined as well.