Public Relations is defined as a collection of information by which you feel public opinion. A structured communication system can form an opinion on a business organization in the areas that this opinion does not have at all, the existing position of the public on the image of the company or institution and its operation can be changed. Based on this, this graduate thesis is divided into four basic parts. The first and introductory part refers to public relations, their general definition, and explores and defines public relations in local self-government and public services. It explains the historical development of public relations in local self – government, as well as all other forms and types of communication that are relevant to the field of public relations. The second part of the paper deals with laws governing the area of public relations in local self – government. These laws are next: The Law on Access to Information, the Law on the Protection of Personal Data, the Privacy Act, the Media Act, the Law on Local and Regional Self – Government, the Law on Referendum and other forms of personal participation in the performance of state and local and regional self – government. The central part of the paper deals with the very essence and theme of this work, which is the activity of public relations in the City of Slavonski Brod. At the beginning of this section, the basic facts and information on the City of Slavonski Brod are explained and the second part refers to practical examples of Public Relations of the City of Slavonski Brod as an institution. The final part of the paper refers to the conducted research on user satisfaction with the official web site of the City of Slavonski Brod.