When employing the term "strategic management" we discern that is applies to managing an organization's resources to achieve organizational goals. Strategic management involves setting goals, analysis of the competitive environment, analyzing the internal organization, evaluating strategies and ensuring that management rolls out the strategies across the organization. In this graduate thesis, the impact of innovation and creativity on organizations in the context of strategic management is examined. The paper explains the emergence of strategic management, starting with defining strategic management, examining the notion and emergence of strategic manager tasks, through the mechanisms or processes we encounter. At its core, strategic management involves identifying the possibility of comparing our organization with competitive opportunities and identifying said opportunities, as well as recognizing opportunities and threats facing an organization, whether they came from within the organization or from a competitor. Organizational culture is briefly explained by providing examples of organizations, as is the term organizational culture. Furthermore, the thesis discusses the concept of "innovation", the types of innovation and the important role it has in organizations in the field of strategic management, then it defines the term "creativity", and it examines and examines how in the last decades the creative approach to problem solving has become the norm , explains the difference between the terms "innovation" and "creativity", citing examples of innovative and creative management within individual organizations, as well as creative and innovative solutions that arise in response to the challenges and problems faced by individual organizations.