" Homeland War Memorial Center Vukovar " is a public institution founded by the Republic of Croatia. Founding rights are carried by Ministry of Veterans. Center started operating on January 2, 2014. Its task is that its activities primarily preserve and promote the memory of the war and the Battle for Vukovar and preserve documents and other records of events relevant to the history of the modern Croatian state. It is an institution that connected Vukovar past and the future with its activities, paying special attention to the celebration of anniversaries. Although each memorial facility in Vukovar is specific and separate, each with its own story and personality, " Homeland War Memorial Center Vukovar " whose activity has become a link between all of them, giving them thus a common purpose and goal - not to forget and to preserve past, without which there would be no Croatian present we know today. Not everything to stop on the past and present, this marketing plan was created focused on the future, "Homeland War Memorial Center Vukovar" and Vukovar itself. Based on market research and analysis of the current situation, the forecast of business was put forward, marketing objectives were set, marketing strategy was designed and, at the very least, financial report was written. This marketing plan emerges as a logical extension of research and is largely based on it, also to facilitate the most effective presentation and creating a more favorable image of "Homeland War Memorial Center Vukovar " in public.