Culture and creativity are a crucial source of market advantage. The creative industry is a certain form of entrepreneurship in the future in which the innovative potentials of society are united. New technologies and the promotion of the concept of sustainable development, and although it is an additional revenue generator, it can also be a major driver of many world economies. The creative industry is a cycle of creation, production and distribution of goods and services whose primary inputs are creativity and intellectual capital. It includes a set of activities based on knowledge and production of material goods, intangible intellectual or artistic services with creative content, economic value and market goals. It is based on the production of cultural and creative products protected by copyright, most often realized through work, and on projects whose effects are (non)material products and services intended for exchange on the market. The creative industry in the European Union includes the economic effects achieved in the sectors of creative activities, while the entertainment industry, typical of the United States, in its organizational approach focuses on the commercialization of leisure. The paper uses meta-analysis and secondary data analysis, with the aim of comparing the creative industry of the European Union and the entertainment industry of the United States. The paper discusses initiatives for the development of the creative industry in the Republic of Croatia.