Business crisis is usually considered as an undesired process within a company that has negative consequences on company's business, but nowdays there is an increasing number of companies that come out of crisis even stronger than they were before the crisis occured. Business crisis management covers three levels. First one is proactive management which is related to all activities before crisis occured and is founded in early warning systems in order to recognize symptoms of potential crisis as early as possible. Next step is identification of business crisis coupled with taking control of it which is followed by reactive activites that should serve to recover a company and to enhance learning from crisis in order to provide a company with quicker and more efficient reactions on possible symptoms in future. Performed analysis and diagnosis of Podravka, Inc. suggest that the company has succesfully overcome crisis which occured in 2009 and that it continued to operate succesfully as early as following year. Moreover, it can be concluded that the main cause for crisis was not within external factors such as global crisis which had taken place in Croatia, rather the cause for crisis can be found in proffesional misconduct of management.