Since the beginning of the twentieth century, oil has played an unavoidable and strategic role in the world economy, geopolitics and contemporary international flows of goods and services. Indeed, oil has become a key resource of the world economy, without which the functioning of modern societies is unthinkable. The price of oil, its production and consumption directly affect the development of national economies as well as the world as a whole. However, in recent decades, the focus has shifted from being purely economic and expanding to include the goals and criteria of development of the social and ecological dimensions within the framework of sustainable development. At the same time, the oil industry stands out as an industry in which negative effects and externalities are clearly visible, so it is often taken as an object of research within the concept of sustainability. If the global oil industry is excluded and the focus is directed to the oil industry in Croatia, it is important to point out that the Republic of Croatia covers up to 30% of the total primary energy consumption through the processing of domestic oil and gas, which is an additional motive for research at the level of Croatia. The paper analyzes the operations of a selected company from the oil industry in Croatia within the framework of sustainable development and the movement of the life cycle of the company through the changes necessary for the survival of the business. It is possible to conclude that the selected company, although it operates within the framework of the oil industry, which is primarily perceived as an industry in the framework of which it is difficult to contribute to the development of the principles of sustainable development, the selected company implements measures aimed at encouraging sustainable development. With the aim of creating a further contribution to the sustainable development of the company's business, it is necessary to implement additional measures, especially those that will emphasize the social dimension of business, which is often neglected in the pursuit of meeting the requirements of the ecological dimension, and currently oil and oil derivatives are one of the largest expenses of each household. Also, we are talking about inputs that have a direct influence on the price movement of most products and services that customers in the Republic of Croatia buy.