Strategic accommodation management in the household requires the creation and implementation of goals focused on the hospitality industry. The strategy in this regard is developed by the owner of the accommodation or the person in charge of managing the accommodation in agreement with the owner. When creating strategies, it is important to keep in mind the competition strategies but also the strategies related to the overall development of the destination. Accommodation management provides ways to make efficient use of available resources to ensure realistic cost and effective development. Destination management and destination management provides the background for the development of all stakeholders in tourism; product development, quality control and quality management which can achieve goals and develop the image of the destination and increase attractiveness, so communication between destination management organizations and private renters of household accommodation is of great importance. The aim of this paper is to provide insight into the strategic management of household accommodation in the Dubrovnik-Neretva County. The purpose of this paper is to analyze the sociodemographic profile and opinions of renters on the importance of certain elements of strategic management. In the Dubrovnik-Neretva County, the number of privately owned accommodation units is growing, so it is crucial to follow the ways of strategic management of household accommodation in order to achieve the quality of the entire destination.