Sport and recreation relate to tourism and make a dynamic component of its development. Their interconnectedness can be seen at the very beginning of the development of these two social phenomena started for uneconomical motives. Both phenomena have acquired mass characteristics today and their expansion is continuing fast. Sport and recreation in tourism are defined through stay contents that are often major motives for a journey to a tourist destination. Such mutual connection of sport, recreation and tourism has created the conditions for the development of a selective kind of tourism determined by sport contents and shaped by animation creativities into a complete tourist product. Animation as an integral part of the tourist offer with its creativity and various programs organization makes the tourist offer richer, more complex, and competitive. In the relations between the tourist offer and the demand, animation represents a kind of mediation which is manifested in the promotion and improvement of the tourist offer in conformity with the demand requests, in the continuous informing of tourists about the offer contents and stimulating their interest for those contents. Animation, sport, and recreation are phenomena which with their contents help largely the tourists to satisfy their needs for a holiday and recreation. All the three phenomena are at the guest's service, it is the guest who makes them change, adjusts them to himself and expects that they satisfy his numerous requests as much as possible.