In modern times, socially responsible business is a concept based on which economic entities consciously and voluntarily go beyond the functions of acquisition and distribution of profits and have a positive impact on their social, natural and work environments. In this way, it develops the development of company awareness of the positions and importance of corporate social responsibility in a global society and they have the opportunity to harmonize their relationships between different social actors who have the opportunity but do not necessarily affect their business. The popularity of corporate social responsibility is growing today and this way of doing business has become one of the most established practices in the developed world, especially since such business has shown that it brings benefits to all involved participants. Tourism is one of the fastest growing elements of the economic sector and is greatly influenced by numerous economic, technological, informational, socio-cultural and other changes. In order to enable the adaptation of tourism to changes and to meet the target markets, ie tourists, it is necessary to develop and encourage the concept of socially responsible business and to monitor new trends in modern markets. It can be pointed out that throughout the economic sphere in the world, the idea has been abandoned that the financial aspect, ie profit, is exclusively important in business. Today's times have changed business on a global level and the way of working has become different. At the same time, socially responsible business has become an integral part of business strategies. With such business strategies, it is necessary for companies to become more responsible and engaged. In addition, the need to conserve resources and use them rationally is very great.