The aim of this study is to explore the differences in estimated attractiveness of persons of the opposite sex with regard to their alcohol consumption context and frequency, as well as participant sex. An additional objective is to determine the relationship between the favoured frequency and amount of drinking of a potential romantic partner and the real amount and frequency of drinking of the partner and the participant. The study has been carried out online using social networks, and 423 students from different faculties within Croatia, of which 215 were female, have participated in the study. After filling out basic socio-demographic information, the participants took part in a survey which was constructed for the purpose of this study. The survey measures attractiveness of a person of the opposite sex for a friendly relationship, co-operative relationship and short-term as well as long-term romantic relationship, depending on the frequency and context of alcohol consumption of the person in question. An additional questionnare was developed to estimate the frequency and amount of drinking of the participant and their current romantic partner as well as the favoured amount and frequency of alcohol consumption of a potential romantic partner. The participants etimated their personality traits by filling out IPIP 50 questionnaire (Mlačić & Goldberg, 2007). The results showed that the persons who drink six or more alcoholic beverages per week were evaluated as significantly less attractive for a co-operative and long-term romantic relationship than persons who do not drink alcohol or drink it moderately. Solitary and social drinking were evaluated to be equally attractive. Men generally evaluated female profiles as significantly more attractive than vice versa. The participants preferred the partners with similar drinking habits, with women who consume greater amounts of alcohol being more successful at finding a partner with similar drinking habits in comparison with men.