This graduate thesis deals with the detection of different areas of the automotive industry that adopt the concept of gamification, as well as the effects of such processes. Gamification is a concept that finds its application in different forms and can be implemented in any area to achieve a certain change. This work explores the methods and principles that support the concept of gamification. It looks at the elements of the automotive industry that have the potential to adopt gamification and reveals the motives behind such activities. The technology that characterizes new concepts of application of gamification in the automotive industry is also presented. For the research, a review of professional literature was carried out, and a survey was conducted among students of Multimedia N=11, the results of the overall research reveal positive forms of application of gamification in the automotive industry, as well as detect areas that have the potential for the development of new gamified solutions.