Ethnography is a discipline that is associated with the study of life, customs, and habits of particular groups of people or social groups. This includes research of specific subculture, ethnic minorities, rural populations or individuals. Ethnographic research of everyday life includes a variety of methodological approaches: ethnography means the study of people in their natural environment and conducting a study of a community or group in which the researcher is immersed in the culture of the group. He researches and studies the life of the community using a variety of techniques such as interviews, participant observation research oriented towards the problem, observing firsthand or direct observation of everyday behavior. The development of ethnography, film and various filming techniques developed the course in scientific documentary called ethnographic film. It means the film upon project criteria with the aim of exploring human behavior. What movie or written text makes ethnographic are clear research criteria, methods and techniques and technical competence among which are image, sound and processing, narration, point of view and assembly, contextualization and the presence of the ethnographer. In its initial phase ethnographic studies were mainly based on fieldwork in a geographically remote and exotic culture, with an emphasis on the study of smaller communities. The first ethnographic films were shot in the observational method without interference cameraman. It was felt that such recorded movies objective testimony that were later used for research purposes differences among races and cultures in the world. Some of the most important directors of the origins of ethnographic film are films John Flaherty, Félix-Louis Regnault, and Rudolf Poet. During the development of ethnography and filming techniques appeared several types of postmodern ethnographic cinematic expression. The newly created forms appear under different names, depending on the subject matter and the subject: auto-ethnography, female ethnographic film, a collaborative film, community, indigenous film and so on. Later periods of development of ethnographic film in the world marked the directors such as Margaret Mead and Gregory Bateson (scientific ethnographic film), John Marshall and Timothy Asch, Jean Rouch, David and Judith MacDougall, Sarah Elder (collaborative movie), and Zacharias Kunuk (fourth film). Croatian ethnographic film marks the ethnographic study of usage, customs and mentality of the local Croatian population. At that time, documentary director Milovan Gavazzi shoots science popular films showing traditional customs such as the scene carried on the rural weddings. The establishment of the School of Public Health in Zagreb developed film production whose themes work people in a natural environment and way of life. Branko Belan, Igor Michieli, Branko Ištvančić and others marked the Croatian ethnographic film which later evolved as a series of joint projects with local cast and crew. In Croatia, there is a lot of festivals on the topic of ethnographic film to enrich cultural content of major cities and developing cultural and creative tourism. Some of them are Student Ethnographic Film Festival in Zadar, Subversive Film Festival in Zagreb, International Ethno Film Festival Heart of Slavonia in Đakovo and ETNOFILm Festival in Rovinj. With proper assessment and conservation in ethnographic museums, ethnographic films remain preserved for future generations.