The operational strategy is responsible for business processes that manage the resources needed to produce goods and services. The process is work that creates value for the buyers. The operational strategy designs a plan that determines the way in which enterprise resources are used, all for the purpose of achieving a business strategy. The principle of creating an operational strategy is a sequence of activities that intend to create a specific result. Processes are creating new values that are aimed at products or services. The operational strategy must be aligned with the company's business strategy and enable the company to achieve its long-term mission, vision and goal. The company's operational strategy is determined after is determined strategical and business strategy of the company. Companies build its competitive advantage on the basis of price, speed; timely delivery of products and services, based on quality, technology, innovativeness or flexibility. After determining the strategic direction, the company chooses between different tools to create competitive advantage. Some of the tools are: Total Quality Management (TQM- Quality improvement and process enhancement within the organization), Lean Management (identifying and removing unnecessary costs and idling in organizational processes), Business process reeingineering (BPR- monitoring activities and any activity that does not generate additional value has been replaced by another, the technology development has been influenced by the development of this tool), enterprise resource planning (ERP- software monitorinig of quality, processes, and a large amount of data in the organization). Based on the theoretical work, we did a research at Vladimir Gortan d.d. if is the key of their business success and competitiveness their operational strategy. Research has shown that just the operational strategy is the key to their 70th annual survival on the market.