The goal of this B.A. thesis was to describe how small vacation rental owners see the future of tourism on the island of Vir. Since that island has long been perceived as a symbol of illegal construction and destruction of spatial resources, the purpose of the research was to help assess the possibilities of its more sustainable development. The perspective of the small vacation rental owners is very important in that regard given that there are no other accommodation capacities on the island, so that the small vacation rental owners represent important actors of tourist development. Qualitative research has been carried out, which consisted of semistructured interviews with 5 interviewees, sampled in such a way that they represent different generations and profiles of small vacation rental owners. The conclusion is that small vacation rental owners, although supportive of the initiatives for change, are primarily turned to the measures regarding the concrete improvements of the tourist offer and neglect the needs of the local community outside of the business aspect. Policy measures aimed at education outside of the business aspect of tourism would be desirable, as well as the research aimed at other actors of tourist development on the island.