The aim of this final paper is to present a new product, the surprise box intended for pets, in this case dogs. The work covers every step, from the entrepreneurial idea to the very launch of the product on the market. Every step in the process of launching a new product on the market has been thoroughly addressed. Every step of the production of the surprise box processed in detail, the duration of the production month-by-month, and the content contained within the box itself can be found in the paper. It clearly presents marketing strategies necessary for entering the market, as well as long-term and short-term goals of the company. Both the customers interested in the product and a strategy for attracting customers and entering the international market are clearly defined. A display of photographs shows a range of products of the company TOGi for Doggie d.o.o., as well as the approximate costs of the process of creating a new product and launching it on the market. The third chapter refers to the potential of The Republic of Croatia, i.e. the same potential for developing the market for pet products as Western countries as far as product competitiveness is concerned. In other chapters, the process of product development divided into stages and an example on the company was elaborated in detail.