During the past decade under the influence of market globalisation and the lack of flexibility of traditional financial sources, crowdfunding has become an increasingly influential financial and marketing tool in the global market. Due to its unique ability of market research and testing ideas, along with the low level of risk, a large number of entrepreneurs are turning to this method of financing. Although the potential of crowdfunding is still untapped in the Republic of Croatia, its popularity is growing thanks to the expansion of the market but also to the effects of COVID-19 pandemic on business. This specialist master's thesis aims to explore the process of collecting ideas and preparing crowdfunding campaigns in order to improve it. The paper defines the crowdfunding process through five phases based on which as well as the conducted research, critical points and suggestions on how to improve the management process by reducing their impact are defined. The paper discusses all the factors affecting the selection of crowdfunding models, crowdfunding platforms and campaign creation, as well as benchmark examples in order to identify critical points and, by comparing them, make suggestions for improving the process.