The aim of this paper is to present different aspects of communication and its use in different situations. Analyze their positive and negative sides and establish the importance of understanding in communication. Clarify corporate communication and the importance of crisis communication for each organization and the general importance of crisis management. The paper is designed in accordance with the methodology prescribed and mandatory when writing the final paper. The paper consists of an introduction, three separate chapters and a conclusion. The paper also contains a list of references, a list of figures and tables, as well as other supporting content. The structure of the paper is divided into separate chapters to explain each unit in detail. The first part explains the very notion of communication, its type and indicates its importance. The second part explains corporate communication, ie communication within an organization, while the third part focuses on crisis communication, its advantages and disadvantages, the role of PR, as well as crisis management, and the understanding of communication itself.