Today's tourists are looking for new forms of relaxation, closeness to nature, and to escape from everyday life. There is a wealth of natural and cultural diversity in Sisak-Moslavina County, which is the foundation for the development of a special form of tourism which in turn provides a better standard of living for the rural population. The rural areas provide a quiet environment, almost untouched nature, and the ability to interact with village customs. The development of rural tourism results in the development and growth of economic activities such as the increase of tourist service offerings in underdeveloped areas, bringing back traditional crafts and skills and the creation of a new channel for the sale of domestic products and services. All this creates the foundation for the strategic development of tourism in the region, creating the identity of the destination. This paper approaches county supply inquiries which serves as the basis for defining the strategy of rural tourism development and the desirable tourist atmosphere in this area. The purpose of this strategy is to offer a solution that will contribute to the recognizability of the destination in the tourist market and to enable better tourist placement.