Bridezilla does not live here anymore

Baričević, Jelena

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undergraduate thesis

Bridezilla does not live here anymore

Attitudes of Croatian millennials towards wedding planning services

Dubrovnik: RIT Croatia, 2018. urn:nbn:hr:229:952569

Baričević, Jelena

RIT Croatia

Cite this document

APA 6th Edition

Baričević, J. (2018). Bridezilla does not live here anymore : Attitudes of Croatian millennials towards wedding planning services (Undergraduate thesis). Dubrovnik: RIT Croatia. Retrieved from https://urn.nsk.hr/urn:nbn:hr:229:952569

MLA 8th Edition

Baričević, Jelena. "Bridezilla does not live here anymore : Attitudes of Croatian millennials towards wedding planning services." Undergraduate thesis, RIT Croatia, 2018. https://urn.nsk.hr/urn:nbn:hr:229:952569

Chicago 17th Edition

Baričević, Jelena. "Bridezilla does not live here anymore : Attitudes of Croatian millennials towards wedding planning services." Undergraduate thesis, RIT Croatia, 2018. https://urn.nsk.hr/urn:nbn:hr:229:952569

Harvard

Baričević, J. (2018). 'Bridezilla does not live here anymore : Attitudes of Croatian millennials towards wedding planning services', Undergraduate thesis, RIT Croatia, accessed 23 September 2024, https://urn.nsk.hr/urn:nbn:hr:229:952569

Vancouver

Baričević J. Bridezilla does not live here anymore : Attitudes of Croatian millennials towards wedding planning services [Undergraduate thesis]. Dubrovnik: RIT Croatia; 2018 [cited 2024 September 23] Available at: https://urn.nsk.hr/urn:nbn:hr:229:952569

IEEE

J. Baričević, "Bridezilla does not live here anymore : Attitudes of Croatian millennials towards wedding planning services", Undergraduate thesis, RIT Croatia, Dubrovnik, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:229:952569

Cite this item: https://urn.nsk.hr/urn:nbn:hr:229:952569

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Metadata

Title	Bridezilla does not live here anymore : Attitudes of Croatian millennials towards wedding planning services
Author	Jelena Baričević
Mentor	Milena Kužnin (mentor)
Committee member	Rebecca Charry (predsjednik povjerenstva)
Granter	RIT Croatia Dubrovnik
Defense date and country	2018-05-02, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Organization and Management
Abstract	ABSTRACT The research focused on expectations of Croatian millennial brides towards wedding planning services. It was investigated what do millennial brides expect to be delivered from wedding planning agencies and what are their expectations when seeing themselves as future brides. Out of 178 questionnaire participants, results showed how older millennials do not expect a strong relationship with their wedding planner. The research also showed how more educated millennials view the relationship with their wedding planner more realistically then less educated millennials. What they all have in common is the importance of reliability as the most important feature pertaining to the wedding planning agency and the service they offer. It has been proven that reliability is the number one by importance between five dimensions within the SERVQUAL method and how customers identify their brand loyalty to companies through the common shared values. For future research it is advised to measure perceptions of married women who have already experienced the relationship with the wedding planning agency.
Keywords
Language	croatian
URN:NBN	urn:nbn:hr:229:952569
Study programme	Title: Service Management Study programme type: professional Study level: undergraduate Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
Terms of use
Repository	RIT Croatia Digital repository
Created on	2018-06-08 12:47:14