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undergraduate thesis
The Effect of SMI in Decision-Making Process in Hospitality: Generation Z
Dubrovnik: RIT Croatia, 2021. urn:nbn:hr:229:162759
Šanje, Martina
RIT Croatia

Cite this document

Šanje, M. (2021). The Effect of SMI in Decision-Making Process in Hospitality: Generation Z (Undergraduate thesis). Dubrovnik: RIT Croatia. Retrieved from https://urn.nsk.hr/urn:nbn:hr:229:162759

Šanje, Martina. "The Effect of SMI in Decision-Making Process in Hospitality: Generation Z." Undergraduate thesis, RIT Croatia, 2021. https://urn.nsk.hr/urn:nbn:hr:229:162759

Šanje, Martina. "The Effect of SMI in Decision-Making Process in Hospitality: Generation Z." Undergraduate thesis, RIT Croatia, 2021. https://urn.nsk.hr/urn:nbn:hr:229:162759

Šanje, M. (2021). 'The Effect of SMI in Decision-Making Process in Hospitality: Generation Z', Undergraduate thesis, RIT Croatia, accessed 20 September 2024, https://urn.nsk.hr/urn:nbn:hr:229:162759

Šanje M. The Effect of SMI in Decision-Making Process in Hospitality: Generation Z [Undergraduate thesis]. Dubrovnik: RIT Croatia; 2021 [cited 2024 September 20] Available at: https://urn.nsk.hr/urn:nbn:hr:229:162759

M. Šanje, "The Effect of SMI in Decision-Making Process in Hospitality: Generation Z", Undergraduate thesis, RIT Croatia, Dubrovnik, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:229:162759

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Metadata
TitleThe Effect of SMI in Decision-Making Process in Hospitality: Generation Z
AuthorMartina Šanje
MentorMilena Kužnin (mentor)
GranterRIT Croatia
Dubrovnik
Defense date and country2021-04-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Social media influencers became a crucial tool when it comes to travelling decisions and a strong influence effect in the decision-making process, especially among Generation Z. This research paper explored the power of social media influencers and the relationship with digital natives regarding purchasing decisions. A survey questionnaire was distributed to 139 students at RIT Croatia, Dubrovnik campus. This method investigated the level of trust in the hospitality industry among Gen Z and social media influencers. Results have shown that certain geographical areas still do not have engagement with influencers while taking into consideration their family and friends first. On the other hand, results showed as well that students follow them primarily because of inspiration, the discovery of new products and information seeking. As for further research, digital natives from those certain areas should be questioned more for influencers to gain better insight but as well for hotels and companies.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:229:162759
Study programmeTitle: Service Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
RepositoryRIT Croatia Digital repository
Created on2021-08-26 13:39:53

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