prikaz prve stranice dokumenta YouTube as a promotional tool: Vlogger versus tourist board generated videos
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undergraduate thesis
YouTube as a promotional tool: Vlogger versus tourist board generated videos
Dubrovnik: RIT Croatia, 2019. urn:nbn:hr:229:037696
Rudoviq, Monika
RIT Croatia

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Rudoviq, M. (2019). YouTube as a promotional tool: Vlogger versus tourist board generated videos (Undergraduate thesis). Dubrovnik: RIT Croatia. Retrieved from https://urn.nsk.hr/urn:nbn:hr:229:037696

Rudoviq, Monika. "YouTube as a promotional tool: Vlogger versus tourist board generated videos." Undergraduate thesis, RIT Croatia, 2019. https://urn.nsk.hr/urn:nbn:hr:229:037696

Rudoviq, Monika. "YouTube as a promotional tool: Vlogger versus tourist board generated videos." Undergraduate thesis, RIT Croatia, 2019. https://urn.nsk.hr/urn:nbn:hr:229:037696

Rudoviq, M. (2019). 'YouTube as a promotional tool: Vlogger versus tourist board generated videos', Undergraduate thesis, RIT Croatia, accessed 07 November 2024, https://urn.nsk.hr/urn:nbn:hr:229:037696

Rudoviq M. YouTube as a promotional tool: Vlogger versus tourist board generated videos [Undergraduate thesis]. Dubrovnik: RIT Croatia; 2019 [cited 2024 November 07] Available at: https://urn.nsk.hr/urn:nbn:hr:229:037696

M. Rudoviq, "YouTube as a promotional tool: Vlogger versus tourist board generated videos", Undergraduate thesis, RIT Croatia, Dubrovnik, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:229:037696

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Metadata
TitleYouTube as a promotional tool: Vlogger versus tourist board generated videos
AuthorMonika Rudoviq
MentorVanda Bazdan (mentor)
GranterRIT Croatia
Dubrovnik
Defense date and country2019-04-27, Croatia
Scientific / art field,
discipline and subdiscipline		HUMANISTIC SCIENCES
Interdisciplinary Humanistic Studies
Abstract
YouTube is a trendy video sharing site that provides the opportunity to tourist destinations to communicate their brands and identities through promotional videos. The purpose of this study was to assess the difference in effectiveness and quality of promotional videos published by vloggers and those published by the tourist board in attracting potential customers and promoting a tourist destination. Specifically, content analysis of four videos was conducted, including the categories of attraction factors and emotional brand values. Even though there was no difference detected in the effectiveness and quality of vloggers' and tourist board's promotional videos, there was a significant difference in the presence of attraction factors and emotional brand values.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:229:037696
Study programmeTitle: Service Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
RepositoryRIT Croatia Digital repository
Created on2019-07-04 08:14:49

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