The locality of Prvić Luka is one of the two small traditional sites of the island Prvić belonging to the Šibenik archipelago. Coastal belt of Prvić Luka is of great importance for the site for many reasons, including functional, traditional and historical, ecological, residential and recreational aspect. The coastal blet (shoreline) is also an extremely important element of the landscape. Contact between land and coast, as two powerful surfaces, represents one of the most complex spatial relationships. In Prvić Luka, there are different types of shores. They differ primarily in a degree of naturalness, or in other words, in a type and degree of interventions that had been constructed on shore. Program concept and guidelines for the development od Prvić Luka were based on synthesis of collected data, inventory and analysis of the area, as well as the results of the conducted interviews. It is a development plan of Prvić Luka, through the landscape architectural design plan of the coastal belt. As a result of previous findings, a section of the coastal belt is identified as the potential for designing a beach area. 4 conceptual solutions have emerged by generating design shapes and implementing functional coastal, residential, recreational areas and catering facilities. One of conceptual solutions has been further developed into a preliminary design of Prvić Luka beach area. Furthermore, the proposition for detailed design has been given for the segment of the beach. By its content, newly designed beach represents currently non-existent, functional, residential, recreational and entertaining area for all potential types of users.