Spajanje kao strategija jačanja konkurentnosti na tržištu

Bedić, Martin

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master's thesis

Spajanje kao strategija jačanja konkurentnosti na tržištu

Zagreb: University of Zagreb, Faculty of Agriculture, 2017. urn:nbn:hr:204:080268

Bedić, Martin

University of Zagreb
Faculty of Agriculture
Management and Rural Entrepreneurship

Cite this document

APA 6th Edition

Bedić, M. (2017). Spajanje kao strategija jačanja konkurentnosti na tržištu (Master's thesis). Zagreb: University of Zagreb, Faculty of Agriculture. Retrieved from https://urn.nsk.hr/urn:nbn:hr:204:080268

MLA 8th Edition

Bedić, Martin. "Spajanje kao strategija jačanja konkurentnosti na tržištu." Master's thesis, University of Zagreb, Faculty of Agriculture, 2017. https://urn.nsk.hr/urn:nbn:hr:204:080268

Chicago 17th Edition

Bedić, Martin. "Spajanje kao strategija jačanja konkurentnosti na tržištu." Master's thesis, University of Zagreb, Faculty of Agriculture, 2017. https://urn.nsk.hr/urn:nbn:hr:204:080268

Harvard

Bedić, M. (2017). 'Spajanje kao strategija jačanja konkurentnosti na tržištu', Master's thesis, University of Zagreb, Faculty of Agriculture, accessed 23 September 2024, https://urn.nsk.hr/urn:nbn:hr:204:080268

Vancouver

Bedić M. Spajanje kao strategija jačanja konkurentnosti na tržištu [Master's thesis]. Zagreb: University of Zagreb, Faculty of Agriculture; 2017 [cited 2024 September 23] Available at: https://urn.nsk.hr/urn:nbn:hr:204:080268

IEEE

M. Bedić, "Spajanje kao strategija jačanja konkurentnosti na tržištu", Master's thesis, University of Zagreb, Faculty of Agriculture, Zagreb, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:204:080268

Cite this item: https://urn.nsk.hr/urn:nbn:hr:204:080268

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Metadata

Title	Spajanje kao strategija jačanja konkurentnosti na tržištu
Title (english)	Merging as a business strategy for strengthening competitiveness
Author	Martin Bedić
Mentor	Branka Šakić Bobić (mentor)
Committee member	Branka Šakić Bobić (predsjednik povjerenstva)
Committee member	Vesna Očić (član povjerenstva)
Committee member	Daniel Matulić (član povjerenstva)
Granter	University of Zagreb Faculty of Agriculture (Management and Rural Entrepreneurship) Zagreb
Defense date and country	2017-12-08, Croatia
Scientific / art field, discipline and subdiscipline	BIOTECHNICAL SCIENCES Agronomy
Abstract	Spajanje kao poslovna strategija omogućuje tvrtkama postizanje veće produktivnosti, izlazak na nova tržišta, povećanje tržišnog udjela te vertikalnu integraciju. Takva strategija dovodi do jačanja kompanija i njihove konkurentnosti na globalnom tržištu. Kompanija koja se analizirala u ovom radu jest hrvatska tvrtka Cromaris d.d., trenutno najveći domaći proizvođač bijele ribe. Prikazali su se rezultati strategije spajanja koja je provedena kako bi ta tvrtka nastala, kakav je imala utjecaj na poslovanje te koliko je vremena bilo potrebno za kompletnu konsolidaciju spojenih tvrtki. Cilj rada bio je prikazati utjecaj spajanja na konkurentnost i poslovne rezultate jedne kompanije iz prehrambenog sektora. Uz primjenu studije slučaja, analizom izabrane kompanije iz sektora marikulture identificirani su pozitivni učinci spajanja. Ti učinci očituju se u financijskoj analizi tvrtke kroz povećanje obujma proizvodnje, visoku dobit i dobre financijske pokazatelje.
Abstract (english)	Merging as a business strategy enables companies to achieve greater productivity, accessing new markets, increasing market share and vertical integration. Such a strategy leads to strengthening of companies and their competitiveness on the global market. The company analyzed in this paper is a Croatian company Cromaris d.d., currently the largest domestic producer of white fish. The paper has shown results of the merge strategy being implemented to make this company appear, what impact it had on business and how much time it took for complete consolidation of the merged companies. The objective of the paper was to show the impact of merging strategies on competitiveness and business results of a food company. By applying a case study, analysis of a selected company in the mariculture sector identified positive effects of the merger. These effects are reflected in the company's financial analysis through increased volume of production, high profitability and good financial performance indicators.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:204:080268
Study programme	Title: Agribusiness and Rural Development Study programme type: university Study level: graduate Academic / professional title: magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka (magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	Repository Faculty of Agriculture University of Zagreb
Created on	2018-01-16 10:11:47