UTJECAJ INFLUENCERA NA ODLUKU O KUPOVINI

Čudina, Mihaela

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undergraduate thesis

UTJECAJ INFLUENCERA NA ODLUKU O KUPOVINI

Zagreb: Algebra University College, 2019. urn:nbn:hr:225:344345

Čudina, Mihaela

Algebra University College

Cite this document

APA 6th Edition

Čudina, M. (2019). UTJECAJ INFLUENCERA NA ODLUKU O KUPOVINI (Undergraduate thesis). Zagreb: Algebra University College. Retrieved from https://urn.nsk.hr/urn:nbn:hr:225:344345

MLA 8th Edition

Čudina, Mihaela. "UTJECAJ INFLUENCERA NA ODLUKU O KUPOVINI." Undergraduate thesis, Algebra University College, 2019. https://urn.nsk.hr/urn:nbn:hr:225:344345

Chicago 17th Edition

Čudina, Mihaela. "UTJECAJ INFLUENCERA NA ODLUKU O KUPOVINI." Undergraduate thesis, Algebra University College, 2019. https://urn.nsk.hr/urn:nbn:hr:225:344345

Harvard

Čudina, M. (2019). 'UTJECAJ INFLUENCERA NA ODLUKU O KUPOVINI', Undergraduate thesis, Algebra University College, accessed 26 December 2024, https://urn.nsk.hr/urn:nbn:hr:225:344345

Vancouver

Čudina M. UTJECAJ INFLUENCERA NA ODLUKU O KUPOVINI [Undergraduate thesis]. Zagreb: Algebra University College; 2019 [cited 2024 December 26] Available at: https://urn.nsk.hr/urn:nbn:hr:225:344345

IEEE

M. Čudina, "UTJECAJ INFLUENCERA NA ODLUKU O KUPOVINI", Undergraduate thesis, Algebra University College, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:225:344345

Cite this item: https://urn.nsk.hr/urn:nbn:hr:225:344345

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Metadata

Title	UTJECAJ INFLUENCERA NA ODLUKU O KUPOVINI
Author	Mihaela Čudina
Mentor	Vanja Šebek (mentor)
Granter	Algebra University College Zagreb
Defense date and country	2019, Croatia
Scientific / art field, discipline and subdiscipline	TECHNICAL SCIENCES Computing
Abstract	U ovom radu objasnit će se utjecaj društvenih mreža i influencera na odluku o kupovini. Detaljno će se objasniti proces samog odlučivanja o kupovini te društvene mreže, njihove razlike i značaj u procesu odluke. Bit će objašnjeno kako društvene mreže koriste statističke podatke u svrhu plasiranja marketinške komunikacije. Uz to će biti napravljeno i istraživanje koje će provjeriti stavove i navike koje korisnici imaju prema društvenim mrežama, influencerima i oglašavanju na društvenim mrežama. Podaci će biti analizirani te će se dati konkretni rezultati istraživanja.
Abstract (english)	In this paper, I will explain the impact of social networks and influencers on purchasing decisions. The process of decision making on purchasing and social networking, their differences and importance in the decision process will be explained in detail. It will be explained how social networks use statistics for using social networks for marketing communications. A survey will be conducted to check the attitudes and habits that users have towards social networks, influencers and social networking. The data will be analyzed and concrete research results will be provided.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:225:344345
Study programme	Title: Multimedija Computing - Undergraduate Professional Program Study programme type: professional Study level: undergraduate Academic / professional title: Stručni/a prvostupnik/prvostupnica inženjer/ka multimedijskog računarstva (Stručni/a prvostupnik/prvostupnica inženjer/ka multimedijskog računarstva)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
Terms of use
Repository	Algebra Univerity
Created on	2019-04-18 18:40:26