Utjecaj društvenih mreža na stvaranje parasocijalnih odnosa

Relić, Benjamin

undergraduate thesis

Utjecaj društvenih mreža na stvaranje parasocijalnih odnosa

Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2022. urn:nbn:hr:251:628580

Relić, Benjamin

Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

Cite this document

APA 6th Edition

Relić, B. (2022). Utjecaj društvenih mreža na stvaranje parasocijalnih odnosa (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:628580

MLA 8th Edition

Relić, Benjamin. "Utjecaj društvenih mreža na stvaranje parasocijalnih odnosa." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:251:628580

Chicago 17th Edition

Harvard

Relić, B. (2022). 'Utjecaj društvenih mreža na stvaranje parasocijalnih odnosa', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 29 January 2025, https://urn.nsk.hr/urn:nbn:hr:251:628580

Vancouver

Relić B. Utjecaj društvenih mreža na stvaranje parasocijalnih odnosa [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2022 [cited 2025 January 29] Available at: https://urn.nsk.hr/urn:nbn:hr:251:628580

IEEE

B. Relić, "Utjecaj društvenih mreža na stvaranje parasocijalnih odnosa", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:251:628580

Cite this item: https://urn.nsk.hr/urn:nbn:hr:251:628580

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Metadata

Title	Utjecaj društvenih mreža na stvaranje parasocijalnih odnosa
Title (english)	The influence of social networks on the creation of parasocial relationship
Author	Benjamin Relić
Mentor	Damir Šebo (mentor)
Mentor	Snježana Barić-Šelmić (komentor)
Granter	Josip Juraj Strossmayer University of Osijek Academy of Arts and Culture in Osijek Osijek
Defense date and country	2022-09-22, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Interdisciplinary Social Sciences
Abstract	Tema završnog rada su parasocijalni odnosi na društvenim mrežama. Ovu temu smo proširili i na medije općenito iz kojih možemo izvući što je trenutno popularno u društvu i oko čega se najviše stvaraju parasocijalni odnosi, jesu li to slavne osobe ili njihovi postupci i sadržaj koje objavljuju. Internet je postao mjesto na kojem ljudi stvaraju svoj novi identitet, a pojavu tog fenomena i njegove razloge potkrijepiti ćemo podatcima koji objašnjavaju nastajanje parasocijalnih odnosa kao dijelom naše svakodnevnice. U prvom dijelu rada daje se teorijski okvir vezan uz „celebrity kulturu“ i masovne medije te se donosi poseban osvrt na pojavu interneta i novih medija. Također, podrobnije se pojašnjavaju parasocijalni odnosi te kako oni nastaju u okviru „celebrity kulture“. Pored toga, bit će riječi i o novim vrstama parasocijalnih odnosa koji nastaju na društvenim mrežama i ne nužno uvijek u odnosu prema slavnim osobama. Drugi dio rada odnosi se na recentna istraživanja koja prikazuju stvaranje parasocijalnih odnosa. U zaključku se sintetizira sve ranije analizirano i interpretirano.
Abstract (english)	The topics of the final paper are parasocial interactions on social networks. We have extended this topic to the media in general, from which we can extract what is currently popular in society and what parasocial interactions are mostly created around, whether it is celebrities or their actions and content that is published. The Internet has become a place where people find their new identity but also create it. For these reasons, it is important to understand the emergence of this phenomenon, and through this paper we offer data that explain the emergence of parasocial relationships that are part of our everyday life. In the first part of the paper, the theoretical framework related to celebrity culture and mass media is given, and a special review is given of the emergence of the Internet and new media. Parasocial relationships are also explained in more detail and how they arise within the framework of celebrity culture, new types of parasocial relationships that arise on social networks and not necessarily always in relation to celebrities. The second part of the paper refers to recent research that shows the creation of such relationships. And finally, everything previously analyzed and interpreted is synthesized in the conclusion.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:251:628580
Study programme	Title: BA in Culture, Media and Management Study programme type: university Study level: undergraduate Academic / professional title: prvostupnik/prvostupnica kulture, medija i menadžmenta (prvostupnik/prvostupnica kulture, medija i menadžmenta)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
Terms of use
Repository	Repository of the Academy of Arts and Culture in Osijek
Created on	2022-10-19 14:28:06