Utjecaj društvene mreže YouTube na destinacijski marketing

Kranjčević, Veronika

master's thesis

Utjecaj društvene mreže YouTube na destinacijski marketing

Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2020. urn:nbn:hr:251:761545

Kranjčević, Veronika

Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

Cite this document

APA 6th Edition

Kranjčević, V. (2020). Utjecaj društvene mreže YouTube na destinacijski marketing (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:761545

MLA 8th Edition

Kranjčević, Veronika. "Utjecaj društvene mreže YouTube na destinacijski marketing." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:251:761545

Chicago 17th Edition

Harvard

Kranjčević, V. (2020). 'Utjecaj društvene mreže YouTube na destinacijski marketing', Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 12 March 2025, https://urn.nsk.hr/urn:nbn:hr:251:761545

Vancouver

Kranjčević V. Utjecaj društvene mreže YouTube na destinacijski marketing [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2020 [cited 2025 March 12] Available at: https://urn.nsk.hr/urn:nbn:hr:251:761545

IEEE

V. Kranjčević, "Utjecaj društvene mreže YouTube na destinacijski marketing", Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:251:761545

Cite this item: https://urn.nsk.hr/urn:nbn:hr:251:761545

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Metadata

Title	Utjecaj društvene mreže YouTube na destinacijski marketing
Title (english)	Influence of YouTube on destination marketing
Author	Veronika Kranjčević
Mentor	Iva Buljubašić (mentor)
Committee member	Ivana Bestvina Bukvić (predsjednik povjerenstva)
Committee member	Iva Buljubašić (član povjerenstva)
Committee member	Igor Mavrin (član povjerenstva)
Granter	Josip Juraj Strossmayer University of Osijek Academy of Arts and Culture in Osijek Osijek
Defense date and country	2020-01-31, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Interdisciplinary Social Sciences
Abstract	YouTube kao druga najposjećenija društvena mreža na svijetu, bazira se na video prikazima i najpopularnija je tražilica nakon Google tražilice. Mjesečno je koristi 1.9 milijardi korisnika, a riječ je o najvećoj i najpopularnijoj video društvenoj mreži na svijetu. Koliki utjecaj ona u današnje vrijeme ima na destinacijski marketing i koliko je prepoznata među mladima istražit će se u ovom radu. Cilj je ovoga rada istražiti na skupini mladih rođenih između 1980. i 1995. godine, tzv. generaciji Y, koliki utjecaj na njih ima ova društvena mreža. Samo istraživanje provedeno je pomoću Google ankete na području grada Osijeka. Osim online ankete, proveden je i dubinski intervju s djelatnikom Turističke Zajednice Grada Osijeka. Razlog tomu je proučiti u kojoj oni mjeri koriste društvenu mrežu YouTube i koje su njihove tehnike u privlačenju mladih turista na dolazak u Osijek.
Abstract (english)	YouTube, as the second most visited social network in the world, is video-based and is the most popular search engine after Google search engine. It is used by 1.9 billion users per month, and it is the largest and most popular video social network in the world. How much influence it has today on destination marketing and how much it is recognized among young people will be explored in this paper. The aim of this paper is to investigate a group of young people born between 1980 and 1995, the so-called Generation Y, how much influence this social network has on them. The survey will be conducted using the Google Survey among the Generation Y from the City of Osijek. In addition to the online survey, an in-depth interview with an employee of the City of Osijek Tourist Board will be conducted. The reason for this is to study the extent to which they use the YouTube social network and what their techniques are in attracting young tourists to Osijek.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:251:761545
Study programme	Title: University graduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science Course: Media Culture Study programme type: university Study level: graduate Academic / professional title: magistar/magistra kulturologije uz naznaku smjera (magistar/magistra kulturologije uz naznaku smjera)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
Terms of use
Repository	Repository of the Academy of Arts and Culture in Osijek
Created on	2020-02-07 10:40:52