Strategic management implies continuous, frequent process aimed on creating the readiness of the company to analyze control, set organizational direction, formulate strategies, and perform the implementation, control and evaluation of strategies. With the development and advancement of technology, every company must adapt its business to changes in the market in order for the business itself to be more successful. The goal of every company is to take the best possible position in relation to competitors, within the industry in which it operates. The strategy must be successful and inaccordance with the organizational environment, ie its mission, vision and goals. When the strategy is successful, then a good basis is laid for the most successful business of the comapany. The most common tools for environmental analysis whose purpose is to identify strategic factors, ie external and internal elements that will determine the future of the company are SWOT analysis, PESTLE analysis and analysis of PORTER´S FIVE FORCES. After analyzing the environment and setting the organizational direction, the strategy is formulated. This is followed by a phase of implementation, control and evaluation of the stategy. The aim of this document is to understand the process of strategic management and its phase, and to conduct an analysis of the company S&T Croatia ltd.