Odnosi s javnošću u industriji putovanja i turizma

Bišćan, Ivana

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undergraduate thesis

Odnosi s javnošću u industriji putovanja i turizma

Stručni završni rad

Zaprešić: The University of Applied Sciences Baltazar Zaprešić, 2021. urn:nbn:hr:129:050276

Bišćan, Ivana

The University of Applied Sciences Baltazar Zaprešić
Chair of Information and Communication Sciences

Cite this document

APA 6th Edition

Bišćan, I. (2021). Odnosi s javnošću u industriji putovanja i turizma : Stručni završni rad (Undergraduate thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:050276

MLA 8th Edition

Bišćan, Ivana. "Odnosi s javnošću u industriji putovanja i turizma : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2021. https://urn.nsk.hr/urn:nbn:hr:129:050276

Chicago 17th Edition

Bišćan, Ivana. "Odnosi s javnošću u industriji putovanja i turizma : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2021. https://urn.nsk.hr/urn:nbn:hr:129:050276

Harvard

Bišćan, I. (2021). 'Odnosi s javnošću u industriji putovanja i turizma : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 15 January 2025, https://urn.nsk.hr/urn:nbn:hr:129:050276

Vancouver

Bišćan I. Odnosi s javnošću u industriji putovanja i turizma : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2021 [cited 2025 January 15] Available at: https://urn.nsk.hr/urn:nbn:hr:129:050276

IEEE

I. Bišćan, "Odnosi s javnošću u industriji putovanja i turizma : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:129:050276

Cite this item: https://urn.nsk.hr/urn:nbn:hr:129:050276

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Metadata

Title	Odnosi s javnošću u industriji putovanja i turizma : Stručni završni rad
Title (english)	Travel and tourism public relations
Author	Ivana Bišćan
Mentor	Stjepan Lacković (mentor)
Committee member	Dragutin Funda (predsjednik povjerenstva)
Granter	The University of Applied Sciences Baltazar Zaprešić (Chair of Information and Communication Sciences ) Zaprešić
Defense date and country	2021-04-07, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Information and Communication Sciences Public Relations
Abstract	Kroz ovaj rad osvrnut ću se na važnost odnosa s javnošću te njihovoj ulozi u industriji putovanja i turizma. Pokušat ću definirati kriterije za procjenu učinkovitosti odnosa s javnošću, vještine potrebne svakom stručnjaku odnosa s javnošću te vrste medija dostupnih svakome tko se bavi ovom disciplinom. Na kraju ću se osvrnuti na izradu i provedbu plana za odnose s javnošću jednog luksuznog hotela i pokušati definirati kriterije za procjenu učinkovitosti takovog plana.
Abstract (english)	This final paper provides an overview on the importance of public relations as well as their role in the tourism and travel industries. Through it I shall try and define the criteria of determining efficiency of public relations, skills necessary for every public relations expert and types of media available for everyone who wishes to select public relations as their line of trade. At the end I shall make a short overview to the making and implementation of a quality public relations plan for a luxury hotel. Also I shall try and define the criteria for examining the efficiency of such public relations plan.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:129:050276
Study programme	Title: Business Economy - Undergraduate Professional Study; specializations in: Menadžment uredskog poslovanja Course: Menadžment uredskog poslovanja Study programme type: professional Study level: undergraduate Academic / professional title: stručni prvostupnik / stručna prvostupnica ekonomije, smjer Poslovna ekonomija i financije (stručni prvostupnik / stručna prvostupnica ekonomije, smjer Poslovna ekonomija i financije)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
Terms of use
Repository	Digital Repository of the University of Applied Sciences Baltazar Zaprešić
Created on	2022-06-24 10:31:42