Gerila marketing

Sić, Luka

prikaz prve stranice dokumenta Gerila marketing

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undergraduate thesis

Gerila marketing

Stručni završni rad

Zaprešić: The University of Applied Sciences Baltazar Zaprešić, 2020. urn:nbn:hr:129:828325

Sić, Luka

The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

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APA 6th Edition

Sić, L. (2020). Gerila marketing : Stručni završni rad (Undergraduate thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:828325

MLA 8th Edition

Sić, Luka. "Gerila marketing : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2020. https://urn.nsk.hr/urn:nbn:hr:129:828325

Chicago 17th Edition

Sić, Luka. "Gerila marketing : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2020. https://urn.nsk.hr/urn:nbn:hr:129:828325

Harvard

Sić, L. (2020). 'Gerila marketing : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 09 November 2024, https://urn.nsk.hr/urn:nbn:hr:129:828325

Vancouver

Sić L. Gerila marketing : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2020 [cited 2024 November 09] Available at: https://urn.nsk.hr/urn:nbn:hr:129:828325

IEEE

L. Sić, "Gerila marketing : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:129:828325

Cite this item: https://urn.nsk.hr/urn:nbn:hr:129:828325

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Metadata

Title	Gerila marketing : Stručni završni rad
Title (english)	Gerilla marketing
Author	Luka Sić
Mentor	Mane Medić (mentor)
Committee member	Antal Balog (predsjednik povjerenstva)
Granter	The University of Applied Sciences Baltazar Zaprešić (Chair of Economics, Management and Marketing) Zaprešić
Defense date and country	2020-10-08, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Marketing
Abstract	Uspješnost poslovanja nezamisliva je bez marketinških aktivnosti, no globalizacija i sve veća konkurencija umanjuju njegov utjecaj, a zahtijevaju sve veća financijska sredstva. Zbog toga se marketinško djelovanje mijenja. Od sedamdesetih godina prošlog stoljeća razvija se novi oblik marketinškog djelovanja, gerilski marketing u različitim inačicama i oblicima. Glavne karakteristike gerilskog marketinga su iznenađenje, rasprostranjenost i minimalan budžet, a to se može postići korištenjem nekonvencionalnih aktivnosti koje su povezane s kreativnošću i maštovitošću i inovativnošću te korištenjem digitalnih alata uz minimalan budžet. Iako je gerila marketing prvenstveno namijenjen malim i srednjim tvrtkama sve češće ga prakticiraju i velike tvrtke uvidjevši njegove mogućnosti i prednosti pred konvencionalnim marketinškim aktivnostima.
Abstract (english)	Business success is unthinkable without marketing activities, but globalization and increasing competition diminish its impact and require ever-increasing financial funds. As a result, marketing action is changing. Since the 1970s, a new form of marketing activity has been developing, guerrilla marketing in various versions and forms. The main characteristics of guerrilla marketing are surprise, distribution and minimal budget, and this can be achieved by using unconventional activities that are associated with creativity and imagination and innovation in the use of digital tools with minimal budget. Although guerrilla marketing is primarily intended for small and medium-sized companies, it is often used bay large companies as they recognize its capabilities and advantages over conventional marketing activities.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:129:828325
Study programme	Title: Business Administration, Undergraduate Professional Study Study programme type: professional Study level: undergraduate Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	Digital Repository of the University of Applied Sciences Baltazar Zaprešić
Created on	2021-11-05 14:27:29