Primjena SWOT analize u B2C marketingu

Baran, Anđelo

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undergraduate thesis

Primjena SWOT analize u B2C marketingu

Stručni završni rad

Zaprešić: The University of Applied Sciences Baltazar Zaprešić, 2020. urn:nbn:hr:129:222499

Baran, Anđelo

The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

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APA 6th Edition

Baran, A. (2020). Primjena SWOT analize u B2C marketingu : Stručni završni rad (Undergraduate thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:222499

MLA 8th Edition

Baran, Anđelo. "Primjena SWOT analize u B2C marketingu : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2020. https://urn.nsk.hr/urn:nbn:hr:129:222499

Chicago 17th Edition

Baran, Anđelo. "Primjena SWOT analize u B2C marketingu : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2020. https://urn.nsk.hr/urn:nbn:hr:129:222499

Harvard

Baran, A. (2020). 'Primjena SWOT analize u B2C marketingu : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 29 December 2024, https://urn.nsk.hr/urn:nbn:hr:129:222499

Vancouver

Baran A. Primjena SWOT analize u B2C marketingu : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2020 [cited 2024 December 29] Available at: https://urn.nsk.hr/urn:nbn:hr:129:222499

IEEE

A. Baran, "Primjena SWOT analize u B2C marketingu : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:129:222499

Cite this item: https://urn.nsk.hr/urn:nbn:hr:129:222499

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Metadata

Title	Primjena SWOT analize u B2C marketingu : Stručni završni rad
Title (english)	SWOT Analysis
Author	Anđelo Baran
Mentor	Mane Medić (mentor)
Committee member	Ivan Ružić (predsjednik povjerenstva)
Granter	The University of Applied Sciences Baltazar Zaprešić (Chair of Economics, Management and Marketing) Zaprešić
Defense date and country	2020-12-10, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Marketing
Abstract	Ovaj završni rad obradit će SWOT analizu i njenu svrhu te prednosti i nedostatke. SWOT analiza je okvir koji se koristi za procjenu konkurentske pozicije tvrtke te za razvoj strateškog planiranja. SWOT analiza se koristi kako bi se razlučilo što je ključno za poduzeće u vremenu analize na način da se prepoznaju ključni strateški čimbenici okruženja upravo tog poduzeća. Elementi SWOT analize dijele se na vanjsko i unutarnje okruženje. Vanjsko okruženje se bavi prilikama i prijetnjama, a unutarnje okruženje snagom i slabosti poduzeća. TOWS matricom nastoje se razviti taktičke strategije na temelju četiri različita položaja u matrici.
Abstract (english)	This final paper will deal with the SWOT analysis and its purpose as well as the advantages and disadvantages. SWOT analysis is a framework used to assess a company's competitive position and to develop strategic planning. SWOT analysis is used to discern what is crucial for a company at the time of analysis by identifying key strategic environmental factors of that particular company. Elements of SWOT analysis are divided into external and internal environment. The external environment deals with opportunities and threats, and the internal environment deals with the strengths and weaknesses of the company. The TOWS matrix seeks to develop tactical strategies based on four different positions in the matrix.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:129:222499
Study programme	Title: Business Administration, Undergraduate Professional Study Study programme type: professional Study level: undergraduate Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	Digital Repository of the University of Applied Sciences Baltazar Zaprešić
Created on	2022-01-04 14:00:31