Brendiranje u kulturi i umjetnosti na primjeru Teatra EXIT

Jurić Ivoš, Maja

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master's thesis

Brendiranje u kulturi i umjetnosti na primjeru Teatra EXIT

Specijalistički završni rad

Zaprešić: The University of Applied Sciences Baltazar Zaprešić, 2020. urn:nbn:hr:129:442462

Jurić Ivoš, Maja

The University of Applied Sciences Baltazar Zaprešić
Chair of Information and Communication Sciences

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APA 6th Edition

Jurić Ivoš, M. (2020). Brendiranje u kulturi i umjetnosti na primjeru Teatra EXIT : Specijalistički završni rad (Master's thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:442462

MLA 8th Edition

Jurić Ivoš, Maja. "Brendiranje u kulturi i umjetnosti na primjeru Teatra EXIT : Specijalistički završni rad." Master's thesis, The University of Applied Sciences Baltazar Zaprešić, 2020. https://urn.nsk.hr/urn:nbn:hr:129:442462

Chicago 17th Edition

Harvard

Jurić Ivoš, M. (2020). 'Brendiranje u kulturi i umjetnosti na primjeru Teatra EXIT : Specijalistički završni rad', Master's thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 25 September 2024, https://urn.nsk.hr/urn:nbn:hr:129:442462

Vancouver

Jurić Ivoš M. Brendiranje u kulturi i umjetnosti na primjeru Teatra EXIT : Specijalistički završni rad [Master's thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2020 [cited 2024 September 25] Available at: https://urn.nsk.hr/urn:nbn:hr:129:442462

IEEE

M. Jurić Ivoš, "Brendiranje u kulturi i umjetnosti na primjeru Teatra EXIT : Specijalistički završni rad", Master's thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:129:442462

Cite this item: https://urn.nsk.hr/urn:nbn:hr:129:442462

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Metadata

Title	Brendiranje u kulturi i umjetnosti na primjeru Teatra EXIT : Specijalistički završni rad
Title (english)	Branding in Arts and Culture on the example of EXIT Theatre
Author	Maja Jurić Ivoš
Mentor	Stjepan Lacković (mentor)
Committee member	Dragutin Funda (predsjednik povjerenstva)
Granter	The University of Applied Sciences Baltazar Zaprešić (Chair of Information and Communication Sciences ) Zaprešić
Defense date and country	2020-03-02, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Information and Communication Sciences Communicology
Abstract	Rad tematizira važnost brendiranja u kulturi i umjetnosti s posebnom fokusom na analizu brenda Teatra EXIT kao primjera dobre prakse. Povod za analizu jest činjenica da je Teatar EXIT nezavisno kazalište čiji uspjeh i opstanak velikim dijelom ovisi o pozitivnom imidžu, prepoznavanju i priznanju publike, odnosno uspjehu na tržištu. Upravo u kazališnoj sezoni 2019./2020. Teatar EXIT obilježava 25 godina djelovanja u kojima mu je čak dva puta dodijeljena titula Superbrands Croatia za najbolju tržišnu marku u Hrvatskoj. Prema svim prikupljenim podacima, Teatar EXIT također je i jedina institucija u kulturi koja je tijekom godina svog rada, angažirajući profesionalnu brending agenciju (Brandoctor) provela kompletan rebrending svoje institucije i njenog djelovanja.
Abstract (english)	The paper focuses on the importance of branding in Arts and Culture with a particular focus on analysing the EXIT Theatre brand as an example of a very good practice. The reason for the analysis is the fact that EXIT Theatre is an independent theatre whose success and survival depends to a large extent on positive image, the recognition, the acceptance of the audience as well as on the success in the market. At the moment, in the theatre season 2019/2020, EXIT Theatre is celebrating 25 years of existence. During that period, the theatre has been awarded the title Superbrands Croatia for the best Croatian brand, twice. According to all the information collected, EXIT Theatre is also the only cultural institution that has, over the years of its work, engaged a professional branding agency (Brandoctor) in a complete rebranding of its institution and its operations.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:129:442462
Study programme	Title: Communications Management - Specialist Graduate Professional Study Study programme type: professional Study level: specialist graduate Academic / professional title: stručni specijalist / stručna specijalistica komunikacijskog menadžmenta (stručni specijalist / stručna specijalistica komunikacijskog menadžmenta)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	Digital Repository of the University of Applied Sciences Baltazar Zaprešić
Created on	2022-05-20 10:41:49