Corporate Social Responsibility in a Global Organizational and National Context and Overall Positive Impact on Society

Sandalj, Lucija Lidija

prikaz prve stranice dokumenta Corporate Social Responsibility in a Global Organizational and National Context and Overall Positive Impact on Society

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undergraduate thesis

Corporate Social Responsibility in a Global Organizational and National Context and Overall Positive Impact on Society

Zagreb: The Edward Bernays College of Communication Management, 2018. urn:nbn:hr:233:959921

Sandalj, Lucija Lidija

Edward Bernays University of Applied Sciences
Department of Public Relations

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APA 6th Edition

Sandalj, L. L. (2018). Corporate Social Responsibility in a Global Organizational and National Context and Overall Positive Impact on Society (Undergraduate thesis). Zagreb: Edward Bernays University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:233:959921

MLA 8th Edition

Sandalj, Lucija Lidija. "Corporate Social Responsibility in a Global Organizational and National Context and Overall Positive Impact on Society." Undergraduate thesis, Edward Bernays University of Applied Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:233:959921

Chicago 17th Edition

Harvard

Sandalj, L. L. (2018). 'Corporate Social Responsibility in a Global Organizational and National Context and Overall Positive Impact on Society', Undergraduate thesis, Edward Bernays University of Applied Sciences, accessed 22 September 2024, https://urn.nsk.hr/urn:nbn:hr:233:959921

Vancouver

Sandalj LL. Corporate Social Responsibility in a Global Organizational and National Context and Overall Positive Impact on Society [Undergraduate thesis]. Zagreb: Edward Bernays University of Applied Sciences; 2018 [cited 2024 September 22] Available at: https://urn.nsk.hr/urn:nbn:hr:233:959921

IEEE

L. L. Sandalj, "Corporate Social Responsibility in a Global Organizational and National Context and Overall Positive Impact on Society", Undergraduate thesis, Edward Bernays University of Applied Sciences, Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:233:959921

Cite this item: https://urn.nsk.hr/urn:nbn:hr:233:959921

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Title	Corporate Social Responsibility in a Global Organizational and National Context and Overall Positive Impact on Society
Author	Lucija Lidija Sandalj
Mentor	Adrian Beljo (mentor)
Granter	Edward Bernays University of Applied Sciences (Department of Public Relations) Zagreb
Defense date and country	2018-03-29, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Information and Communication Sciences Public Relations
Abstract	Corporate Social Responsibility / Društveno odgovorno poslovanje je pojam koji je postao sastavni dio globalnog života. Pod različitim imenima i aktivnostima postoji kroz povijest i moglo bi se reći da seže do onog trenutka kada je čovjek poželio bolju sliku svijeta oko sebe. Zadnjih godina ta ideja je postala općenita društvena praksa i u mnogim poduzećima pametna strategija. Kako ističu Philip Kotler and Nancy Lee: "U posljednjem desetljeću, trendovi ukazuju na povećanje korporativnog davanja, povećana korporativna izvješća o inicijativama društvene odgovornosti, uspostavljanje korporativnih društvenih normi da učine dobro te očit prijelaz od davanja kao obveza davanja u odnosu na davanje kao određene strategije". (Kotler, Lee, 2005)
Abstract (english)	Corporate Social Responsibility is a concept that has become an integral part of global life. It has appeared throughout history under various names and for various activities and it can be said that it reaches as far back as when mankind first wished to see a better picture of the world around him. In recent years, this concept or idea has become a general social practice in many companies with smart strategies as well. As Philip Kotler and Nancy Lee point out: "In the last decade, directional signals point to increased corporate giving, increased corporate reporting on social responsibility initiatives, the establishment of a corporate social norm to do good, and an apparent transition from giving as an obligation to giving as a strategy. "(Kotler, Lee, 2005) This thesis analyses the concept of CSR in the global organizational and national context and its overall positive impact on society.
Keywords
Keywords (english)
Language	english
URN:NBN	urn:nbn:hr:233:959921
Study programme	Title: Communication management Study programme type: professional Study level: undergraduate Academic / professional title: stručni prvostupnik odnosa s javnošću (stručni prvostupnik odnosa s javnošću)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	Edward Bernays University of Applied Sciences Repository
Created on	2019-01-31 14:36:34