Gerila marketing

Čuni Kovačić, Marijeta

prikaz prve stranice dokumenta Gerila marketing

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master's thesis

Gerila marketing

Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2016. urn:nbn:hr:145:608588

Čuni Kovačić, Marijeta

Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

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APA 6th Edition

Čuni Kovačić, M. (2016). Gerila marketing (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:608588

MLA 8th Edition

Čuni Kovačić, Marijeta. "Gerila marketing." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:608588

Chicago 17th Edition

Harvard

Čuni Kovačić, M. (2016). 'Gerila marketing', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 21 September 2024, https://urn.nsk.hr/urn:nbn:hr:145:608588

Vancouver

Čuni Kovačić M. Gerila marketing [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2016 [cited 2024 September 21] Available at: https://urn.nsk.hr/urn:nbn:hr:145:608588

IEEE

M. Čuni Kovačić, "Gerila marketing", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:145:608588

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Metadata

Title	Gerila marketing
Title (english)	GUERRILLA MARKETING
Author	Marijeta Čuni Kovačić
Mentor	Mane Medić (mentor)
Committee member	Mane Medić (predsjednik povjerenstva)
Committee member	Jerko Glavaš (član povjerenstva)
Committee member	Domagoj Karačić (član povjerenstva)
Granter	Josip Juraj Strossmayer University of Osijek Faculty of Economics and Business in Osijek (Chair of Marketing) Osijek
Defense date and country	2016-09-30, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Marketing
Abstract	Gerilski marketing je strategija oglašavanja, nekonvencionalan način pomoću kojih tvrtke mogu učinkovito bez većih troškova predstavljati novi proizvod ili uslugu. Gerila marketing izaziva veliki interes potencijalnih kupaca jer predstavlja nešto novo i neuobičajeno. Primjenjuju ga mala i srednja poduzeća koja su ograničena financijskim sredstvima, a gerilski marketing im pruža jednostavnost i sigurnost u poslovnom svijetu današnjice. Cilj gerila marketinga je, prije svega, šokirati i iznenaditi potencijalnog potrošača, ali i potaknuti osjećaje kod ciljane grupe potrošača. Temelji se na taktikama, inovativnim marketinškim alatima i strategijama oblikovanima za potrebe poticanja brže reakcije ciljane publike. Cilj ovog diplomskog rada je analiziranje mogućnosti primjene gerilskog marketinga u poslovanju poduzeća.
Abstract (english)	Guerrilla marketing is an advertisement strategy which represents an unconventional way for businesses to promote a new product or service effectively and on low budget. Since it represents something new and peculiar, guerrilla marketing sparks potential buyers' interest. Small and medium-sized enterprises tend to practise guerrilla marketing due to its simplicity and sense of security in the business world of today. The main goal of guerrilla marketing is to shock and surprise the potential buyer, but also to arouse emotions within the target market. It is based on tactics, innovative marketing tools and strategies designed to provoke a quick reaction of the target market. The objective of this thesis is to analyse the possibilities of applicability of guerrilla marketing in business.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:145:608588
Study programme	Title: Marketing Study programme type: university Study level: graduate Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	EFOS REPOSITORY
Created on	2016-12-02 13:28:29