master's thesis
DESTINATION MANAGEMENT COMPANIES

Melita Mikulek Nakić (2017)
Josip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
Chair of Marketing
Metadata
TitleDestinacijske menadžment kompanije
AuthorMelita Mikulek Nakić
Mentor(s)Mane Medić (thesis advisor)
Abstract
Destinacijske menadžment kompanije noviji je pojam u turizmu Hrvatske dok se u svijetu primjenjuje već nekoliko desetljeća. Pojavljuje se kao suvremeni turistički proizvod javnih i privatnih sektora, a najčešće kao proizvod receptivnih turističkih agencija određene destinacije. Promjene koje se događaju na tržištu zbog raznih utjecaja, daju rezultat veoma osjetljivog turističkog tržišta i veoma zahtjevnog putnika – turista. Zbog takvih utjecaja subjekt koji nudi isti proizvod mora biti specijaliziran za isto područje, imati stručne djelatnike za rad, biti dobar kreator programa o destinaciji, imati izuzetno kvalitetne kontakte i dobru suradnju sa svim davateljima usluga na destinaciji. Na izuzetno nestabilnom ekonomskom tržištu sve važnija je isto tako financijska stabilnost subjekta. Svi navedeni faktori od izuzetne su važnosti uz strategiju razvoja destinacije da privuku turiste na određeno područje. Želje i potrebe putnika postale su složenije, sve više se traže kreativni turistički proizvodi u destinacijama sa što raznovrsnijom ponudom. Suvremeno turističko tržište segmentirano je turističkim proizvodima sa posebnim kreativnostima za uske tržišne niše u skladu sa njihovim željama i potrebama. Takvi turistički proizvodi donose pogodnosti uz neopisivu razonodu za turiste, a financijski mjerljive koristi za turističku destinaciju. Hrvatski turizam ukazuje da potražnja na našem tržištu daje do znanja da turisti ne dolaze isključivo zbog mora, već zbog posebnih oblika turizma koje nudi Hrvatska kao što su: gastronomija, lov i ribolov, fotografiranje, promatranje ptica i bilja, razne sportske aktivnosti, kulturna baština, zdravstveni turizam, ruralni i planinski i mnogi drugi. Na hrvatskim je lokalitetima da osmisle kreativne programe na svojim destinacijama, definiraju dobre strategije razvoja uz definiranje ciljeva, te uz dobar marketing privuku turiste u svoje destinacije kroz turističke zajednice i putničke agencije.
Keywordsdestination management companies travel agencies tourists destinations
Parallel title (English)DESTINATION MANAGEMENT COMPANIES
Committee MembersMane Medić (committee chairperson)
Drago Ružić (committee member)
Blaženka Hadrović Zekić (committee member)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
Lower level organizational unitsChair of Marketing
PlaceOsijek
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Organization and Management
Study programme typeuniversity
Study levelgraduate
Study programmeMarketing
Academic title abbreviationmag.oec.
Genremaster's thesis
Language Croatian
Defense date2017-05-12
Parallel abstract (English)
Although it's been applied around the globe for several decades, Destination Management Company (DMC) is a relatively new concept in Croatian tourism. It appears as a contemporary tourist product of the public and private sectors, but mostly as a product of receptive tourist agencies of specific destinations. Changes that are occurring in the market, due to various influences, offer results of a very sensitive tourism market and very demanding traveler – tourist. Due to those influences the one offering the same product must be well versed in the same sector, have qualified staff for the job, be a good creator of destination program, and have contacts of exceptional quality and good cooperation with all the service providers at the destination. In an exceptionally unstable economic marketplace the financial stability of the subject is even more important. All stated factors are of exceptional importance as to the strategic development of the destination in order to attract tourists to a specific destination. Desires and needs of the traveler have become quite evolved; there is a higher demand for creative tourism products at the destinations with an emphasis on a greater variety of offerings. The contemporary tourism market is segmented by tourism products of exceptional creativity for narrow tourism niches in line with the tourists desires and needs. Those types of tourism products bring about accommodations of indescribable enjoyment for the tourists and financially measurable benefits for the tourism destination. Croatian tourism shows that demands in our market indicate that tourists are not arriving just for the sea but rather for the uncommon forms of tourism that Croatia offers such as: gastronomy, hunting and fishing, photographing, observing birds and plants, various sport activities, cultural offerings, health tourism, rural and mountain along with many others. It’s up to Croatian destinations to come up creative programs at their locations, to define good development strategies and desired goals so that, with good marketing, they attract tourists to their destinations through tourist associations and agencies.
Parallel keywords (Croatian)destinacijske menadžment kompanije putničke agencije turisti destinacije
Resource typetext
Access conditionAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:145:607420
CommitterGordana Kradijan