Sklonost potrošača impulzivnoj kupovini

Burić Kišiček, Jelena

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master's thesis

Sklonost potrošača impulzivnoj kupovini

Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2018. urn:nbn:hr:145:975558

Burić Kišiček, Jelena

Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

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APA 6th Edition

Burić Kišiček, J. (2018). Sklonost potrošača impulzivnoj kupovini (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:975558

MLA 8th Edition

Burić Kišiček, Jelena. "Sklonost potrošača impulzivnoj kupovini." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:975558

Chicago 17th Edition

Harvard

Burić Kišiček, J. (2018). 'Sklonost potrošača impulzivnoj kupovini', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 19 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:975558

Vancouver

Burić Kišiček J. Sklonost potrošača impulzivnoj kupovini [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2018 [cited 2024 November 19] Available at: https://urn.nsk.hr/urn:nbn:hr:145:975558

IEEE

J. Burić Kišiček, "Sklonost potrošača impulzivnoj kupovini", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:975558

Cite this item: https://urn.nsk.hr/urn:nbn:hr:145:975558

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Metadata

Title	Sklonost potrošača impulzivnoj kupovini
Title (english)	Consumers tendency to impulsive shopping
Author	Jelena Burić Kišiček
Mentor	Zdravko Tolušić (mentor)
Committee member	Zdravko Tolušić (predsjednik povjerenstva)
Committee member	Branimir Marković (član povjerenstva)
Committee member	Branko Matić (član povjerenstva)
Granter	Josip Juraj Strossmayer University of Osijek Faculty of Economics and Business in Osijek (Chair of Marketing) Osijek
Defense date and country	2018-09-18, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Marketing
Abstract	Ponašanje potrošača je proces donošenja odluke i djelovanja pojedinih potrošača prilikom kupovanja i korištenja proizvoda. Međutim, ono što ih bitno razlikuje jest činjenica da je svaki potrošač jedinstven i ta posebnost se ogleda u ponašanju, procesu kupovine i potrošnje. Proučavanje ponašanja potrošača daje odgovor zašto se pojedinci međusobno razlikuju u kupnji i korištenju proizvoda i usluga. Impulzivna kupovina i impulzivni kupci mogu se razmatrati kao produkti suvremenoga doba i pripadajućeg društva. Brojne inovacije oformile su impulzivne kupce kao nositelje impulzivne kupovine. Ovaj oblik bilježi rast u posljednjih nekoliko godina, a rezultat je ekspanzije suvremenih načina plaćanja putem kreditnih kartica, povećanja mreže bankomata, pojave i ekspanzije online trgovine i tv-prodaje te ostaloga. Impulzivni kupci mogu se razmatrati kao inovativni, znatiželjni i riskantni kupci koji su u potrazi za nečim sasvim novim, a pri tome kupovina za njih znači puno više od sušte kupovine
Abstract (english)	Consumer behavior is process of decision making and actions of individual consumer when buying and using the product. However, what makes them different is the fact that every consumer is unique and this uniqueness is reflected in behavior, the process of buying and consumption. The study of consumer behaviour gives us the answer as to why individuals differ in the purchase and use of products and services. Impulsive shopping and an impulsive shoppers can be considered as products of the modern age and the corresponding society. Numerous innovations formed impulsive buyers as holders of impulsive buying. This form records growth in the last few years, and the result is the expansion of modern modes of payment via credit cards, ATM network increases, the appearance and expansion of online shops, tv sales and other things. An impulsive shoppers can be considered as an innovative, curious and risky shoppers who are looking for something completely new, and purchase for them means a lot more than the bare purchases.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:145:975558
Study programme	Title: Marketing Study programme type: university Study level: graduate Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	EFOS REPOSITORY
Created on	2018-12-07 13:31:52